BOSTON – Media Management Technologies, Inc., announced the separation of its network optimization service, ReviNet, from its AdPerfect line of advertising solutions. Separating these lines of business will result in two autonomous and focused divisions.
“Today’s announcement reflects our commitment to capitalize on the extraordinary potential ReviNet has demonstrated over the past year. This change will allow us to focus the ReviNet team’s energy on maximizing revenue for our premium online publishers and to grow and retain the best talent in the industry. AdPerfect will continue providing the publishing industry with it’s proven best in class advertising solutions,” said Varick Foster, CEO, Media Management Technologies, Inc.
“We are very excited about the spin-off of ReviNet and our ability to build upon the positive results we have driven for premium publishers to-date. Our team is 100% focused on driving revenue, enhancing ad quality, and managing sales channel issues to ensure that advertising networks and premium publishers enjoy a mutually beneficial partnership,” said Sean McDonnell, ReviNet’s President. “Our history includes many years spent working directly in the publishing space, which gives us a unique perspective on balancing direct and non-direct sales. This experience has proven invaluable as we partner with online publishers across the industry.”
“ReviNet is entirely focused on network optimization and creating this separate division will allow us to accelerate the growth of our staff. We will continue to work closely with advertising networks on behalf of our clients, respond to changing circumstances, and create greater efficiencies in this rapidly expanding industry,” said Michael Moreau, ReviNet’s Chief Operating Officer.
About ReviNet:
ReviNet maximizes ad network revenue for publishers. ReviNet utilizes proven technology to manage and optimize multiple ad network relationships, which significantly increases revenue and reduces administrative costs. ReviNet effectively manages the ad network relationship on behalf of publishers to improve CPM rates and total revenue while protecting the premium publisher’s brand. ReviNet works with multiple premium publishers across all verticals of the online marketplace. ReviNet is a service mark of Media Management Technologies, Inc.
About AdPerfect:
AdPerfect specializes in creating innovative advertising solutions designed to provide publishers with performance-driven and revenue-generating ads across online and integrated media platforms. AdPerfect’s clients include over 100 top online and multi-channel publishers with offices located in Boston, Vancouver, and Australia. AdPerfect is a service mark of Media Management Technologies, Inc.
