First symposium, “Data Driven Customer Experience,” coming up Aug. 5 in New York
LITTLE ROCK, Ark. – Acxiom® Corporation (Nasdaq: ACXM) is sponsoring a series of seven regional symposiums focused on global marketing performance where attendees will hear the latest research and best practices from noted industry experts.
“Marketers face unprecedented challenges as they adapt to numerous changes in the marketing environment, including increased expectations on the performance of their marketing investment,” said Tim Suther, Acxiom senior vice president for Global Multichannel Marketing Services. “Our upcoming events will bring industry professionals together in an interactive strategy session to address challenges and share success stories in driving return on marketing investment.”
Each event will include relevant insight and information from experts and networking with industry professionals who are successfully evolving to overcome new marketing challenges. For example, attendees of the first event August 5 will hear from featured guest, Principal Analyst Dave Frankland from Forrester Research Inc., about the newly evolving role of the customer intelligence professional.
Five of the seven performance series events will also be shared via webinar for anyone who can’t attend in person. Events focus on timely, provocative global marketing performance topics:
Data Driven Customer Experience
Direct Social Media Marketing
Interactive Marketing Leadership
Interactive Marketing for Travel Marketers
High Performance Digital Marketing
Global Interactive Marketing
Omni-Channel Marketing
The first symposium, “Data Driven Customer Experience,” is scheduled for 3:30 to 5 p.m. EDT August 5 at the Helen Mills Theater in New York City. Visit http://tiny.cc/ACXseries3 for details and to register.
About Acxiom
A global leader in interactive marketing services and infrastructure management, Acxiom connects clients with their customers through deep customer insight, powering effective and profitable marketing initiatives and business decisions. Our consultative approach spans multiple industries and incorporates decades of experience in consumer data and analytics, information technology, data integration and consulting solutions for effective marketing across digital, Internet, email, mobile and direct mail channels. Our secure, high-performance technology services deliver consistent value and reliability. Founded in 1969, Acxiom is headquartered in Little Rock, Arkansas, and serves clients around the world from locations in the United States, Europe and Asia-Pacific. For more information about Acxiom, visit www.acxiom.com.
