Online Advertising Network Expands Management Team with Award-Winning Marketer
NEW YORK – Undertone™ Networks, an online advertising network, announced that Kelly Wenzel has joined its executive team as the senior vice president of marketing. Wenzel is responsible for Undertone’s marketing strategy and execution, including lead generation, public relations and marketing communications activities. With more than 15 years of experience, Wenzel is an award-winning marketer with a proven track record in fast-paced, high-growth companies.
“Undertone has built its reputation by delivering high-quality products and services to the world’s leading advertisers and online publishers,” said Mike Cassidy, company president and CEO. “We conducted an exhaustive search to find a savvy marketer with the skill set and experience to leverage these company strengths as we build out the Undertone brand. With Kelly, Undertone gains a proven marketing executive who has a successful track record of delivering results, as well as a seasoned leader who further enhances our executive team.”
Wenzel’s background in information technology spans multiple sectors, from infrastructure and virtualization, to grid computing and supply chain management software – all firms characterized by rapid growth in highly competitive market segments.
“I’ve earned my stripes developing marketing programs that differentiate and deliver results,” said Wenzel. “That starts with building rock-solid teams and processes. Undertone is really a marketer’s dream: a company committed to innovation with great products, great people and blue-chip clients. It’s awesome to be a part of a company with such an unmitigated passion for excellence.”
Most recently, Wenzel was chief marketing officer at Tideway Systems, a provider of infrastructure management solutions, where she spearheaded the launch of multiple new product offerings and led the team that won global recognition for the company as a 2009 World Economic Forum Technology Pioneer. Previously, Wenzel headed marketing at DataSynapse, where she was instrumental in establishing the company as the de facto leader in the emerging grid and virtualization market. She developed, managed and executed an impressive lead-generation program that helped fuel the company’s triple-digit growth during her tenure.
In 2008, Wenzel was named Business Executive of the Year in a Computer Software and Services Company by the Stevie Awards for Women in Business. Prior to DataSynapse, she also held positions as vice president of marketing at Prescient Systems and Optum, Inc. She holds a bachelor’s degree in journalism and communications from the University of South Carolina.
Wenzel joins Cassidy; Eric Franchi, senior vice president of business development; Peter Green, senior vice president of sales; David Dill, chief financial officer; Alan Schanzer, chief strategy officer; and John Sabella, chief technology officer on Undertone’s senior executive team.
About Undertone Networks
Undertone Networks, an online advertising network, provides advertisers with quality placements on the Web’s best sites. The company carefully selects its media partners and hand-purchases all its inventory, delivering above-the-fold visibility and brand protection for marketers who care where and when their ads run online. The Undertone approach ensures that media buyers and the advertisers they serve can drive successful brand awareness and direct response initiatives with a comprehensive blend of high-impact ad formats, rich media, targeting capabilities and personalized service. The company is based in New York, with fully staffed offices in major U.S. markets. For more information, visit www.undertone.com.
