Signifies Continued Growth in the ADSDAQ Ecosystem of Ad Buyers, Ad Sellers and Ad Trading Partners
NEW YORK – ContextWeb, Inc., operator of the ADSDAQ Ad Exchange, the leading independent ad exchange, announced a new partnership that enables PubMatic’s clients to sell ad inventory on the ADSDAQ Ad Exchange in real time. The new agreement enables all publishers that leverage PubMatic’s yield optimization solution to sell ad inventory on the ADSDAQ Ad Exchange via real-time bidding.
PubMatic sellers such as TVGuide.com, The Huffington Post and Fast Company now gain access to all of the quality advertisers that buy ad inventory on the ADSDAQ Ad Exchange. In turn, buyers on the ADSDAQ exchange gain access to a greater range of quality inventory at market-driven prices.
“Our clients demand quality advertisers,” said PubMatic CEO Rajeev Goel. “That’s what the ADSDAQ Ad Exchange gives them. We’re pleased to offer our publishers real-time access to ADSDAQ’s buyers, and to the increased revenues and control that will result from that greater pool.”
“Our partnership with PubMatic underscores the continued growth of the ADSDAQ Ad Exchange’s ecosystem of more than 12,000 integrated buyers, sellers and targeting partners,” said Jay Sears, EVP of the ADSDAQ Ad Exchange. “Our exchange matches, in real-time, quality advertisers with ad sellers from PubMatic to deliver highly targeted and contextual relevant ads to consumers.”
PubMatic’s Ad Revenue Optimization solution combines real-time ad decision technology with local service around the world to provide global publishers a holistic ad monetization platform. By integrating to the ADSDAQ Ad Exchange, PubMatic ad sellers now have real-time access to more ad buyers than ever before.
About PubMatic
PubMatic’s ad monetization and management solution combines impression-level ad auction technology, the most comprehensive brand protection tools, and enterprise ad operations support to give the Web’s premium publishers the most control over their revenue and brand.
PubMatic has seven offices around the world in the US, Europe, and Asia.
Some of the world’s most respected online publishers have chosen to work with PubMatic, including The Huffington Post, eBay, United Online, TV Guide, and the majority of the comScore Top 10. http://www.PubMatic.com
About ContextWeb, Inc.
ContextWeb operates the ADSDAQ Ad Exchange—the only online ad exchange where advertisers and publishers both enjoy complete control. The ADSDAQ Ad Exchange places every kind of interactive ad unit for more than 12,000 buyers and sellers every day. Using page-level, contextual technology the ADSDAQ Ad Exchange delivers category-specific, brand-safe inventory along with extensive in-category reach, all with a purchase comparable to a site or portal buy. The ADSDAQ Ad Exchange ranks among the top 15 ad-supported properties, according to comScore, reaching 143 million monthly unique visitors. ContextWeb, Inc.’s investors include leading venture capital firms Draper Fisher Jurvetson (“DFJ”), DFJ Gotham Ventures, DFJ New England, Updata Partners and Investor Growth Capital. For more information, please visit: www.contextweb.com.
