Ability to turn survey results, purchase info, demographic, IP and other consumer data into highly optimized ads differentiates the [x+1]/KN Dimestore solution
NEW YORK – Online targeting platform leader [x+1] announced it has partnered with KN Dimestore, the leading provider of online ad effectiveness measurement solutions, creating a powerful tool that allows marketers to enhance online ad campaign performance by adjusting offers and media on the fly based on real-time consumer feedback.
The joint solution lets marketers gauge consumer attitudes like purchase intent, brand or product recognition and message recall through KN Dimestore’s unique technology that presents consumers with a brief survey within the context of online ad serving. Based on this immediate feedback, they can instantly change ad elements (message content, offer or creative) to improve campaign effectiveness and boost conversion rates. [x+1] is the first online targeting platform provider with this capability from KN Dimestore.
The solution also provides a new dimension for CPG companies, allowing them to tailor branding campaigns to match a consumer’s place in the purchase funnel.
“Until now, marketers have not been able to leverage consumer research results fast enough to produce an immediate impact on the effectiveness of their online campaigns,” said Leon Zemel, Executive Vice President of Optimization at [x+1]. “By combining KN Dimestore’s powerful survey analysis technology with [x+1]’s leading optimization platform, we’ve given them a way to turn real-time consumer feedback, augmented by a wealth of other consumer data, into a real competitive advantage that moves the sales needle.”
Leveraging the power of CPG Connect, [x+1]’s digital optimization platform powered by SymphonyIRI Group, CPG marketers can now tie brand awareness and offer relevance, as determined by KN Dimestore surveys, directly to sales. Combining SymphonyIRI Group’s consumer insights, KN Dimestore survey responses and other data sources (demographic, IP, intent, social graph, etc.), marketers can create laser-focused audience segments of those most likely to buy. Consumers in those groups can then be served highly relevant ads, quickly moving them along the purchase cycle.
“KN Dimestore is pleased to join with [x+1] to offer a solution that for the first time allows marketers to tap into buyer sentiment in real time and respond with ads or offers that are highly relevant based on that feedback,” said Florian Kahlert, Senior Vice President of KN Dimestore. “As optimization based on response data leads to continual message and ad delivery refinement, measurable campaign gains will be the natural result.”
Applicable to any online marketer, the [x+1]/KN Dimestore solution provides immediate consumer feedback that can be used to improve conversion results and drive ROI gains. For example, a financial services company could instantly determine the effectiveness of a card offer based on survey feedback, refine it in order to improve marketing performance and tie it back to sales.
About [x+1]
[x+1], the online targeting platform leader, maximizes the return on marketing investment (ROI) of websites and digital media using its patented targeting technology. Providing the first end-to-end digital solution for advertisers and agencies, it optimizes engagement rates and lift conversion in both media and on websites. Its predictive marketing solutions enable automated, real-time decision making and personalization so the right advertisement and content is delivered to the right person at the right time. Top companies in financial services, telecommunications, online services and travel have significantly increased the performance of their digital marketing using the services of [x+1]. The company is headquartered in New York City. For more information, please visit www.xplusone.com; follow us on twitter @xplusone.
About KN Dimestore
KN Dimestore, a subsidiary of Knowledge Networks, one of the top 25 custom market research companies in the U.S., provides cost-effective and easy-to-implement online ad effectiveness measurement solutions to agencies, networks, and online publishers. Developed by online advertising insiders, the company’s survey technology allows clients to conduct multi-question custom surveys within the footprint of the ad campaign without requiring overlays or pop-up invitations. For more information go to www.knowledgenetworks.com/dimestore.
