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Ad & Media Strategies

Mediasmart Launches Incremental Metrics for App Marketers

Ad & Media Strategies

Vista Equity Partners to Acquire Majority Stake in Integral Ad Science,...

Ad & Media Strategies

“Second Screening” While Watching TV Makes an Ad More Effective

Ad & Media Strategies

Tremor Video Rallies Advertising Technology Industry with #ThisWayUp Platform

Ad & Media Strategies

Inclusion of Mobile and Desktop Ads Improves Cross-Media Campaign Effectiveness across...

Ad & Media Strategies

Pinterest Selects Neustar As Marketing Partner To Increase Ad Effectiveness

Ad & Media Strategies

Tremor Video Expands to Malaysia

Ad & Media Strategies

Millward Brown Digital and Facebook Partner To Measure Platform Ad Effectiveness

Ad & Media Strategies

Opera Mediaworks and comScore Release New Native Video Ad Effectiveness Study...

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