PowerReviews’ AnswerBox Resolves Purchase-Blocking Questions at the Critical Decision Time
SAN FRANCISCO – PowerReviews (www.powerreviews.com), the leading provider of customer reviews and social commerce solutions, announces Sierra Trading Post, a multichannel retailer, has adopted PowerReviews’ AnswerBox solution. AnswerBox is a question and answer solution that enables Sierra Trading Post customers to post questions on the site to be answered by staff members, subject matter experts, or other knowledgeable customers. PowerReviews’ AnswerBox solution has been proven to enhance customer satisfaction, shorten the length of customer-response time, reduce staff workload and boost sales conversions.
Within one month of implementing AnswerBox, more than 1000 answers to questions submitted by the public were posted to the website for other visitors to see. As soon as a question is answered, the person who submitted the question is notified via e-mail. In these emails, Sierra Trading Post experienced a 300 percent higher click-through rate and a 50 percent increase in conversion over traditional email campaigns.
“AnswerBox is not only a valuable sales tool for us, but it’s also incredible for customer engagement,” said Mike Tran, Web Technology Specialist, Sierra Trading Post. “It gives us insight into the types of questions our customers have, and lets us know where our product information may be lacking. The total revenue generated solely from this tool continues to rise, and we look forward to more success with AnswerBox.”
“PowerReviews’ primary objective with all of our clients is to positively impact the bottom line,” said Pehr Luedtke, CEO of PowerReviews. “It is always gratifying to see such impressive metrics, and it reinforces that we are moving the needle in terms of driving more sales for our clients.”
About PowerReviews®
PowerReviews is the leading provider of customer reviews and social commerce solutions to retailers and brands. The company’s innovative tag-based approach to collecting, organizing, structuring and analyzing user-generated content significantly boosts product sales and customer engagement. Recognized as the customer reviews Solution Leader in the Internet Retailer Top 500 survey, PowerReviews works with over 850 retailers and brands on over 2700 websites, including Staples, Drugstore.com, Gardener’s Supply, Diapers.com, Callaway and Jockey. In addition to its Enterprise solution, PowerReviews offers an on-demand solution for small- and medium-sized businesses called PowerReviews Express (www.powerreviewsexpress.com). PowerReviews also operates a product reviews and recommendation site for consumers, called Buzzillions.com (www.buzzillions.com). PowerReviews blog is at www.blogs.powerreviews.com.
About Sierra Trading Post
Headquartered in Cheyenne, Wyoming, Sierra Trading Post is a multichannel retailer known nationwide for offering Great Deals on Great Brands. Sierra Trading Post purchases brand name overstocks, closeouts and 2nds, and passes the savings on to its customers – selling outdoor gear, shoes, men’s clothing, women’s clothing, accessories and home furnishings at 35% to 70% savings every day. A top 100 Internet retailer in sales per Internet Retailer Magazine, Sierra Trading Post operates four outlet stores in Boise, Idaho; Reno, Nev.; Cheyenne and Cody, Wyo.; with customer service call centers located in Cheyenne and Cody, and a website at www.SierraTradingPost.com. More information about Sierra Trading Post’s AnswerBox service can be found at stp.me/answers.
