Ad and Media Verification

Stand-Alone Reporting of Tablet Audiences Also Now Available in comScore Mobile Metrix®, Providing Critical Component of Multi-Platform Audience Reporting RESTON, VA – comScore, Inc. (NASDAQ: SCOR),...

Data Activation Company Grows Partner Ecosystem by 25 Percent and Expands Data Activation to Site Personalization, Creative Customization, and Lookalike Modeling Across Digital, Mobile...

spider.io provides the first service that demonstrably measures ad viewability across all major browsers, ad exchanges, ad networks and ad servers, even when the ad impressions are served in unfriendly (cross-domain) iframes. In particular, spider.io’s technology is the first to be able to measure the viewability of iframed ads across Chrome and Safari browsers.

We are focused on our real-time bidding environment solutions. With this integration, our clients have the ability to utilize our pre-bid decisioning solution. Additionally, we are developing a solution that will evaluate and tie many different measurement metrics to provide practical and actionable guidance for the ad buyer and seller.

Ad-Juster recently added the capability to break out data by ad unit (aka site and zone) in DFP Premium. If a digital publisher delivers creatives...

DoubleVerify, the pioneer and worldwide leader in online media verification, releases AdView today, reinforcing its commitment to campaign measurement and analytics. AdView is a technology solution that takes viewability of ad impressions to the next level by offering the most comprehensive brand exposure monitoring data. According to the IAB and Making Measurement Make Sense (3MS) guidelines, an ad is considered “viewed” only if at least 50 percent of the ad has been rendered within a user’s browser window for at least one second. AdView not only complies with these standards but also exceeds these baseline parameters by measuring brand exposure duration in multiple increments of five seconds, allowing a thorough analysis of data that impacts campaign effectiveness.

As advancement continues in digital data gathering, utilization, and performance, technologists from all across the market are all seeking new ways to capitalize on...

Evidon, the global leader in revealing the invisible web, today announced the launch of Evidon Encompass Revenue Protection, the first technology to remedy one of the most vexing issues in online media—how tracking code gets onto a website.