TEGNA Selects TVSquared to Advance Cross-Platform, Closed-Loop Measurement and Attribution
Partnership delivers holistic linear and OTT measurement, providing thousands of advertisers with incremental reach and performance outcomes
TYSONS, Va. & NEW YORK -- TEGNA Inc....
DoubleVerify Accelerates Global Publisher Push, Taps Mimi Wotring to Lead Publisher Sales and Client...
Hailing from LiveRamp & Acxiom, Wotring will drive adoption of DV’s technology & services with publishers worldwide
NEW YORK -- DoubleVerify (“DV”) (NYSE: DV), a leading...
TVSquared Integrates Location Data to Link Cross-Platform TV Ads to Offline Consumer Behaviors
Addition of Foursquare Location Data Empowers Brands to Attribute TV Investments to Physical Outcomes
NEW YORK -- TVSquared, the global leader in cross-platform TV ad measurement,...
Viant Expands DoubleVerify Partnership
Fraud Prevention Integration Across All Adelphic Channels, Including Connected TV
IRVINE, Calif. -- Viant Technology Inc. (NASDAQ: DSP), a leading people-based advertising software company, and DoubleVerify...
Audiencerate Achieves TRUSTe International Privacy Verification Through TrustArc
Verification Highlights Audiencerate's Commitment to International Privacy Standards
TrustArc, the leader in data privacy management and automation, today announced that Audiencerate, the identity hub, has...
White Ops is the First Company to Receive MRC Accreditation for Both Pre-Bid and...
White Ops Extends Leadership in Protecting the Advertising Ecosystem from Sophisticated Bot Attacks With Additional Accreditation of its Advertising Integrity Solution
NEW YORK -- White...
Adverty Is Granted Second Us Patent for in-Game Ad Viewability Technology
Adverty AB (publ) has been granted a second patent by the United States Patent and Trademark Office for its in-game ad viewability technology. The...
White Ops Announces Acquisition by Goldman Sachs Merchant Banking, ClearSky Security, and NightDragon
Acquisition Will Further Accelerate White Ops’ Growth and Expansion in New Markets
NEW YORK -- White Ops (“White Ops” or the “Company”), a global leader in...
CTV Overshadows Linear TV While Social and Programmatic Spark Debates, IAS Industry Pulse Report...
Integral Ad Science (IAS), the global leader in digital ad verification, today released its 2021 Industry Pulse Report. Surveying over 200 ad industry experts,...
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