Havas Media North America Selects FreeWheel as Preferred Supply-Side Platform Partner for Premium Video
As part of the agreement, FreeWheel will work with Havas Media to scale premium CTV campaigns for U.S. advertisers.
The arrangement will help optimize supply...
Marin Software and Yahoo Integration Enhances Programmatic Ad Campaign Buying and Optimization
SAN FRANCISCO -- Marin Software announced a new integration with Yahoo to enable enhanced campaign buying and optimization for advertisers. Through the integration, brands...
Empowering Publishers with Cutting-Edge Solutions: MonetizeMore Acquires Advanced Ads
MonetizeMore's ad optimization arsenal grows with Advanced Ads acquisition, headed for exponential growth and crossing the $100M ARR mark this year.
Vancouver, BC. - MonetizeMore,...
The Trade Desk Integrates with Adobe Real-Time Customer Data Platform
Move Empowers Advertisers to Harness Power of First-Party Data
LOS ANGELES -- The Trade Desk, the leading independent demand-side advertising platform (DSP), today announced a...
Yieldmo’s Product Team Continues to Drive Innovation in 2022
Picard’s Experienced Leaders Build Next Iteration of Programmatic
NEW YORK -- Yieldmo, a leading advertising technology company, rounded out a successful 2021 with five strategic...
AniView Adopts Google’s Multi-Customer Management (MCM) Feature
With improved transparency and authorization levels to allow for better data privacy and security, AniView now leverages Google’s MCM program to empower hundreds of...
Yieldmo Expands into UK Market with New Senior Appointment
Stephen Cutbill joins the advertising technology company in a newly created UK General Manager position
LONDON -- Yieldmo, a leading advertising technology company that operates...
LoopMe Announces Investment from Mayfair Equity Partners to Accelerate International Growth
LONDON & NEW YORK -- LoopMe (‘the Company’), a leading brand-focused mobile advertising platform, announced Mayfair Equity Partners (‘Mayfair’), a leading tech and consumer growth investor, as...
Pubmatic and MiQ Solutions Average 65% Reach Over Cookie-Powered Campaigns
PubMatic and MiQ are at the Leading Edge of Addressability InnovationNew Cookieless Solutions Increase Reach 65% and Improve Buyer ROI
REDWOODCITY, Calif. - PubMatic (Nasdaq:...
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