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Emplifi Reveals TikTok Delivers 15X More Impressions Than Facebook and Instagram Reels

Brands earn more impressions on TikTok, but Facebook and Instagram Reels deliver double the median click-through rates (CTRs) of TikTok videos. NEW YORK -- Emplifi,...
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Triton Digital Partners With NOVA Entertainment to Revolutionize Audio Advertising in Australia

NOVA Selects Triton Digital's Sounder To Offer End-to-End Solution for Audio Advertising SYDNEY -- Triton Digital, the global technology and services leader in the digital...

Zilch Surges to Profitability, Surpasses $130M in Revenue, and Welcomes Mark Wilson to the...

Zilch turns profitable within just four years post-launch. CEO announces $130m (£100m) annual revenue run rate — 100% YoY growth. Mark Wilson, former CEO of Aviva...
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Simulmedia Debuts Cross-Channel Offering to Help Pharma Marketers Achieve Maximum Reach and Efficiency

Partnering with PurpleLab®, Simulmedia integrates healthcare data to deliver cost-efficient campaigns across linear and streaming TV, ensuring compliance and targeting precision. NEW YORK -- Simulmedia is...
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Huawei Introduces Petal Ads to Promote Global Connectivity in the Luxury and Travel Sector...

Milan, Italy – Huawei hosted the Reaching China’s Premium Audience with Huawei Summit on September 10th at the Palazzo Parigi, connecting to prominent CEOs and industry...
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Adelaide Expands Leadership in Media Quality Measurement with Strategic Acquisition of Rita

New York, United States – Adelaide, the leader in attention-based media quality measurement, has acquired Rita, a privacy-friendly marketing insights company, in an all-stock transaction aimed...
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Adelaide Secures $1.4 Million Seed Expansion Led By AperiamVentures to Advance Attention Measurement and...

New York, United States – Adelaide, the leader in attention-based media quality measurement, has secured an additional $1.4 million in a seed-extension round led by...
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Nexxen’s Exclusive Automatic Content Recognition Data is Now Available on The Trade Desk

Nexxen will provide self-service TV data through The Trade Desk for the first time in the U.K. and Canada, enabling more efficient media investment...

Audigent and Onetag Raise the Bar for Programmatic Combining Real-Time Data and AI-Powered Curation

The partnership integrates Onetag’s Smart Curation platform with Audigent’s programmatic activation offering for higher media quality across the ad ecosystem London, UK: Leading data activation,...

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