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Cognitiv Launches New Product That Enables Advertiser-Specific Custom Algorithms for All Major Self-Service DSPs

Cognitiv Curation auto-optimizes programmatic media buying with real-time Deal IDs to save time and lower customer acquisition costs at scale NEW YORK - Cognitiv, the leading...
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Global Attention Platform Amplified Intelligence Expands Into EMEA With New UK Office

Unruly VP Nigel Ashton and Accenture Interactive’s Rod da Rosa to head up new London hub as leader in measurement of online attention steps...
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Finding Scale and Relevance in CTV – Introducing Illuma Compass

Illuma Technology this week introduces a new cross-platform targeting tool, Illuma Compass™, which targets ads seamlessly across the open web and CTV, steered by...

Tylie Ad Solutions Marks 50 Years of Industry Firsts with Launch of Tylie Tandem

LOS ANGELES -- Leading ad tech service provider Tylie Ad Solutions celebrates its 50th year of empowering advertisers through first-in-class technology solutions, industry-best service...
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GameAnalytics Launches Hyperbid – The New Mediation Platform for Mobile Games Advertising

LONDON, UK - GameAnalytics, the analytics platform used by over 100,000 game developers, is proud to announce the launch of HyperBid - a powerful...
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AdRelevantis Releases Their First Learn&Try Content-Driving Advertising Environment

Ann Arbor, MI: Today, AdRelevantis LLC, an ad tech company specializing in Content-Driven Advertising, announced that they have released an environment for advertisers and...

Peach Acquires Advalidation in Strategic Move to Empower Online Publishers and Media Owners to...

A strategic move to empower online publishers and media owners to streamline complex ad workflows Peach, a market leader in video advertising workflow and delivery,...

Tappx Acquires PlayOn Content to Boost Publisher Video Strategies

Barcelona, Spain - Tappx, a leading AdTech company powering advertising solutions for mobile, desktop, and OTT/CTV, today announces that it has acquired PlayOn Content,...
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Cooler Screens Revolutionizes Retail Media, Generating More than 77 Million Monthly Views of Its...

With the installation of more than 10,000 screens on cooler doors, Cooler Screens is driving a new category of retail media, offering brands and...

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