Emplifi Integrates Snapchat for Improved Analytics and Marketing Measurement
Brands will be able to use Emplifi’s Social Marketing Cloud to measure and manage organic performance on Snapchat
NEW YORK -- Emplifi, the leading unified...
Point Pickup Selects InMobi Commerce to Power Ad Monetization Across Grocery Partners
Retail Media Solution Will Begin Monetization Across Five Retail Partners, Covering 480 Grocery Stores Nationwide
SAN FRANCISCO -- InMobi Commerce, an innovative advertising technology platform...
DoubleVerify Publisher Suite Launches Authentic Direct Solution, Enabling Massive Reduction in Brand Suitability Violations...
With Authentic Direct, publishers can automatically align with advertiser brand suitability settings on direct campaigns
NEW YORK -- DoubleVerify (“DV”) (NYSE: DV), a leading software platform...
Versium Releases Free File Hasher Tool to Ensure Privacy of First-Party Data for Advertisers
Open source tool provides privacy-forward approach to collaborating with partners
REDMOND, Wash. -- As part of its growing open source initiative to equip the development...
Audacy Adds Veritone Attribute to Deliver Enhanced Campaign Metrics to Its Advertisers
Veritone Attribute enables Audacy to provide advertisers with additional analytics capabilities for campaign planning, performance monitoring and optimization
DENVER -- Veritone, Inc. (NASDAQ: VERI), creator of aiWARE™,...
Dealtale Announces the First Conversational AI Technology for Performance Marketing Analytics
For the first time, marketers of all disciplines can ask deep questions about their performance data and instantly receive answers–including predictive and prescriptive analysis–without...
MGID Revolutionizes Image Creation for Advertisers With Integration of Generative AI
LOS ANGELES -- MGID, the global advertising platform, has today announced the development and integration of generative artificial intelligence (AI) into its existing intelligent...
Algolia Report: Search Technologies Drive Revenue, Personalization Remains Integral
The Ecommerce Site Search Trends 2023 report reveals retailer takeaways on search technologies, personalization, and hybrid retail strategy
SAN FRANCISCO -- Algolia, the only end-to-end...
DoubleVerify Unlocks CTV Viewability for Advertisers with First-to-Market Solution
DV introduces an industry-leading viewability verification offering, letting global brands set a consistent benchmark for media quality across digital environments, including CTV
New solution helps...
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