Ad Revenue Optimization

PubMatic (www.pubmatic.com), the digital media platform company for publishers, today announced the speaker lineup for its annual conference of clients and industry leaders in the media and advertising sector. Themed “Take Control,” this fifth annual conference will be held on October 23rd, from 8:30 – 5:00PM in New York City at 10 on the Park at the Time Warner Center. More than 250 of the most senior publishing and advertising executives will gather for panel discussions, research releases and a keynote on how publishers can improve their revenue opportunities in an increasingly automated landscape of media sales.

Media company Belo Corp. (NYSE: BLC) announced today the launch of Belo Private Ad Marketplace, a new digital platform that connects select advertisers with Belo’s digital advertising inventory across its websites.

PubMatic (www.PubMatic.com), the digital media platform company for publishers, today announced the appointment of Dan Rapaport to the position of VP of Product Management, based in Redwood City. Rapaport will be responsible for setting PubMatic’s product strategy and defining the product roadmap and agenda. He will be working closely with the PubMatic engineering team and our publishing clients globally to develop products that best meet their needs.

Dentsu Digital Holdings, Inc. (DDH), which actively invests in emerging digital companies through its Dentsu Digital Investment Business Limited Partnership (also known as the Dentsu Digital Fund), has today announced it has made a strategic investment in Maxifier, the global leader in inventory revenue management.

Rubicon Project, the leading independent digital advertising technology platform for the comScore 500, has been ranked first in reach (measured by unique visitors) in the comScore Media Metrix monthly ranking of Ad Focus properties for July 2012.

PubMatic (www.pubmatic.com), the digital media platform for publishers, and Shiny Ads, the leading premium inventory automation advertising technology company, today announced that PubMatic has made available the Shiny Ads’ self-serve advertising platform to PubMatic publishers through PubLink, PubMatic’s enterprise app marketplace. The addition of the Shiny Ads platform in PubLink will give top publishers a fast, easy to implement solution for making premium ad inventory directly available to advertisers on a self-serve basis.

Rubicon Project, the leading independent digital advertising technology company for the comScore 500, today launches REVV for Mobile, enabling publishers to sell mobile ad inventory through both direct and indirect sales channels. Building upon REVV, Rubicon Project’s real-time trading platform, comScore 500 publishers and ad buyers now have a single platform and marketplace for the buying and selling of both display and mobile ad inventory. The debut of REVV for Mobile follows the acquisition of Mobsmith in May 2012.

AdJuggler, Inc., the industry leader in high performance, SaaS-based digital ad management systems, announced today the expansion of its Exchange Media Program (EMP) to include direct bidding into PubMatic’s Sell Side Platform (SSP) and its more than 40 premium demand sources.

Adzerk's core mission is to help publishers get the most revenue from the great content and resources they are creating. We do that through the adOS platform which is built to make optimizing both direct sold inventory as well as ad networks and remnant sources like Rubicon and Pubmatic as easy as possible. The adOS platform is at it's core an ad serving platform that aims to be the fastest, easiest to use, and most flexible platform available on the market.