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Ad Revenue Optimization

Global Ad Spend on Real-Time Bidding (RTB) will Rise to $6.5 Billion by 2015

Research Unveiled at PubMatic’s Ad Revenue 4 Conference Today From IDC Forecasts Inevitable Transition of Premium Inventory to be Sold via RTB New York –...

Yieldex Names Liza Cichowski As Director of Marketing

New York - Yieldex, the leading provider of inventory and revenue management solutions for digital publishers, has named Liza Cichowski as director of marketing.  Cichowski will...

Rubicon Project Appoints Patrizio Zanatta as Sales Director for Southern Europe

Former Head of Sales at 24/7 Real Media to be first employee in Italy LONDON - Leading advertising automation company Rubicon Project® has selected Patrizio Zanatta,...

Rubicon Project Releases First Global Quarterly Marketplace Report, Including Top Global RTB Advertisers and...

Rubicon Project®, the leading digital advertising technology company for the comScore 500, reveals a look at the top global buying and selling activity on its real-time trading platform, REVV. In Rubicon Project’s first quarterly global Marketplace Report, top advertisers spending through real-time bidding included AT&T, American Express and Toyota. AT&T also topped the list for the U.S. market, but on that list American Express came fourth, after Toyota and Sprint.

Rubicon Project Launches First Mobile Private Marketplace Solution

Mobile Direct Deal Automation Aims to Accelerate Buying and Selling of Premium Mobile Inventory at Scale LOS ANGELES - Rubicon Project (www.rubiconproject.com), which operates REVV, the...

AlwaysOn Reveals OnMedia 100 Award Winners

Ground-breaking Technology Companies of 2010 Recognized for their Contributions to Marketing, Branding, Advertising, and Publishing Winners to be Honored at OnMedia Conference February 1-3 in...

24/7 Real Media Announces Open AdStream 10 for Seamless Online Revenue Optimization

Augmented Functionality and Data Partner Integrations Enhance Renowned Ad Management Platform NEW YORK - 24/7 Real Media Inc., the leading global digital marketing company, released...

PubMatic Adds Shiny Ads Self-Serve Advertising Platform To PubLink’s Enterprise App Marketplace

PubMatic (www.pubmatic.com), the digital media platform for publishers, and Shiny Ads, the leading premium inventory automation advertising technology company, today announced that PubMatic has made available the Shiny Ads’ self-serve advertising platform to PubMatic publishers through PubLink, PubMatic’s enterprise app marketplace. The addition of the Shiny Ads platform in PubLink will give top publishers a fast, easy to implement solution for making premium ad inventory directly available to advertisers on a self-serve basis.

AdMarvel Expands Mobile Advertising Mediation Platform With Ad Serving, Analytics and Revenue Optimization

Powerful New Tools Improve Advertising Revenue Performance for Mobile Operators and Publishers CTIA Wireless 2009 LAS-VEGAS - AdMarvel, a leading provider of mobile advertising mediation services,...

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