Ad Revenue Optimization

New York - Yieldex, the leading provider of inventory and revenue management solutions for digital publishers, has named Liza Cichowski as director of marketing.  Cichowski will...

Former Head of Sales at 24/7 Real Media to be first employee in Italy LONDON - Leading advertising automation company Rubicon Project® has selected Patrizio Zanatta,...

Rubicon Project®, the leading digital advertising technology company for the comScore 500, reveals a look at the top global buying and selling activity on its real-time trading platform, REVV. In Rubicon Project’s first quarterly global Marketplace Report, top advertisers spending through real-time bidding included AT&T, American Express and Toyota. AT&T also topped the list for the U.S. market, but on that list American Express came fourth, after Toyota and Sprint.

Mobile Direct Deal Automation Aims to Accelerate Buying and Selling of Premium Mobile Inventory at Scale LOS ANGELES - Rubicon Project (www.rubiconproject.com), which operates REVV, the...

PubMatic (www.pubmatic.com), the digital media platform for publishers, and Shiny Ads, the leading premium inventory automation advertising technology company, today announced that PubMatic has made available the Shiny Ads’ self-serve advertising platform to PubMatic publishers through PubLink, PubMatic’s enterprise app marketplace. The addition of the Shiny Ads platform in PubLink will give top publishers a fast, easy to implement solution for making premium ad inventory directly available to advertisers on a self-serve basis.