Neustar and Snap Team Up to Demonstrate Impact of Ad Performance on Revenues
Findings Suggest Advertisers Can Expect Higher Returns Compared to Other Media Channels
STERLING, Va. - Neustar, Inc. (NYSE: NSR), a trusted, neutral provider of real-time...
Header Bidding Continues to Drive Global Mobile Revenue Growth
PubMatic's Q4 2016 Quarterly Mobile Index (QMI) reveals a nearly 50X YOY increase in header bidding monetized impressions globally
REDWOOD CITY, Calif. - PubMatic, the...
Thirteen Months of Server-Side Header Bidding in Production: a Report from the Trenches
After more than a year of running large inventories of display and mobile traffic through our in-house built server side solution, the results are...
Mediekompaniet Adapt Adopts Unified Ad Server, Expanding its Use of PubMatic’s Revenue Management Platform,...
Sweden’s largest publisher consortium adopts a full stack approach to their programmatic strategy
STOCKHOLM - PubMatic, the automation solutions company for an open digital media...
SalesPredict Releases Predictive Revenue Automation Platform with Integrated Predictive Advertising Via AdRoll
B2B Marketers can now drive more revenue using predictive analytics to target effectively throughout the buyer journey
SAN FRANCISCO - SalesPredict, a fast-growing predictive B2B...
Sortable Ad Engine Launches, Uses Data and Machine Learning to Improve Publisher Monetization
Sortable's Ad Engine - a platform that Ad Tech Daily has recently started testing - officially launched as of last week.
In a nutshell, Sortable employs...
PubMatic and AudienceProject Partner to Increase Publisher Private Marketplace Performance
Stockholm, Sweden — PubMatic, the marketing automation software company for publishers, and AudienceProject, the market leader in the Nordic region in campaign measurement, announced...
leboncoin.fr Successfully Adopts Cxense Maxifier Optimization Technology
Oslo – Cxense, the global leader in data management and personalization technology, announced that leboncoin.fr, France’s market-leading online classifieds site, has adopted its Cxense Maxifier...
Kantar Media Grows Real-Time Big Data and Programmatic Intelligence Capabilities with Investment in BIScience
Collaboration with leading, global competitive analytics firm creates industry first insights into cross-channel digital coverage including display, online video, mobile and programmatic intelligence
NEW YORK...
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