Local Advertising

Financial executive with more than 25 years of leadership experience joins the leading marketplace for local advertisers SAN RAMON, CA – Reply.com, the leading marketplace for local...

Report Reviews 2012 Location-based Mobile Advertising Market and State of the Industry New York, NY - Verve Mobile, the leader in location powered mobile advertising,...

Partnership will Bring Network of Thousands of Merchants the Tools to Find New Customers, Easily Measure Campaign Results FORT LAUDERDALE, Fla. & NASHVILLE, Tenn. - 2Go...

Acquisition of HomeGain further strengthens Reply.com's local advertising marketplace and will provide HomeGain advertisers access to significantly more consumer traffic SAN RAMON, CA – Reply.com,...

Reply.com, the leading marketplace for local advertisers, today announced that Chris Mancini has joined the company as its chief marketing officer. Reply.com also announced that it has reached 1 million auctions per day and 26 million local consumer visits per month across all of its properties. These increases point to the success of Reply.com’s marketplace for local advertisers, which is recognized as the most effective way for local advertisers to reach their target consumers.

A new study sponsored by YP, the largest local search, media and advertising company in North America, released on“How Consumers are Using Local Search,” reveals an emerging group of local search users - early adopters who lead the way in frequency and volume of local searches across multiple devices. This group, known as Avid Local Search Users (Avid Users), makes up 24 percent of all local searchers yet conducts more than 50 percent of all local searches. The report identifies and profiles Avid Users, sheds light on their search behaviors, and reveals trends about the future of local search activity across multiple devices.

XPAND LOCAL launched the Beta version of the UK’s first Local Online Advertising Network today. Their unique technology enables SMEs and National Chains to advertise their products or services Online via Display Advertising on some of the UK’s biggest and most recognised websites.

Moasis™ introduced Localist Direct™, a new program through which qualified publishers use the Moasis Intelligent Location Engine with the Geo-Grid™ core for mobile advertising exclusively within their own networks. Localist Direct publishers can take advantage of the reach and ease-of-use of the Moasis Geo-Grid to increase revenues exclusively for their own publications and web sites.

RedMas, the Cisneros Group of Companies’ digital advertising arm, to offer traditional display units, mobile, search and performance campaigns in Venezuela and Peru