MediaMath Launches Unique Hyperlocal Targeting Offering in Partnership with Factual
New product gives marketers best-in-class tool to target their mobile programmatic campaigns based on the user’s real-time location
Global technology company, MediaMath, announced its unique hyperlocal...
Crimtan Takes Hyperlocal Ad Targeting to the Next Level with Digital Element’s New IP...
Industry-leading IP geolocation technology employed to improve hyperlocal advertising performance.
London, UK - Digital Element, the leading provider of IP geolocation technology, announced that Crimtan,...
Location Insights Company Cuebiq Joins NAI; Earns Privacy Seal of Approval
Cuebiq demonstrates stringent privacy compliance by joining the Network Advertising Initiative
NEW YORK - Location intelligence company Cuebiq announced that it has been accepted to...
Near Launches Its Mobile-First Audience Cloud, Allspark
Allows brands and enterprises to understand target audience dynamics through real-time data and insights
London, UK: Near, the largest location intelligence platform, today announced the...
Geofeedia Enhances Location-based Intelligence Platform for Marketers with Geofeedia Ads
Now a Twitter Standard Partner, Geofeedia leverages geo-tagged data to target ads in social media based on consumers’ location resulting in significantly improved ROI...
Digital Element Introduces NetAcuity Pulse Plus, the First IP-Based ZIP+4 Location Targeting Solution
New Offering Layers on to Mobile-Device-Derived Data to Provide Marketers with More Granularity
ATLANTA – Continuing to address mobile marketers’ growing needs for more accurate...
Location Data Technology Specialist Blis Raises $25 million to Accelerate Global Expansion
Series B round affirms Blis’ position as the global industry leader in location-based advertising technology.
Singapore – Blis, the global pioneer in advanced location data...
IAB Releases First Mobile Location Data Guide for Publishers
Features Detailed Advice on Using Geo-Data to Spark New Revenue Opportunities
NEW YORK - The Interactive Advertising Bureau (IAB) and its Mobile Marketing Center of...
Integration of LBS with Social Networking Websites Driving the Location-Based Search and Advertising Market...
LONDON - According to the latest research report by Technavio, the location-based search and advertising market in the US is predicted to grow at...
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