Swrve and Plot Projects Partner to Offer Advanced Location-Based Targeting Service for Mobile Marketers
The Combination of Plot Projects’ Geofencing and Beacon Technologies and Swrve’s Mobile Marketing Automation Platform Enables Marketers to Target App Users Based on Precise,...
Expansion of In-Stadium WiFi and the New Advertising Opps for Reaching Sports Fans
Batters Up! Digital Element Infographic Illustrates Expanded Use of Wi-Fi in Sports Stadiums
Attending Sports Fans Represent Huge Audience for Wi-Fi-Targeted Marketing
ATLANTA – Digital Element,...
Avazu mDSP: The Leading APAC Programmatic Advertising Company Launches Its Self-Service Offerings in the...
LOS ANGELES - Avazu mDSP has recently introduced Hyperlocal Targeting, a new GPS based physical location targeting feature, that allows advertisers target specific regions by selecting...
Mediaocean and Cox Reps Partner to Streamline the Local, Cross-Platform Buying Process
NEW YORK - Mediaocean, the leading software platform provider for the advertising world, and Cox Reps, the leading diversified, cross-platform seller of local advertising, today announced...
xAd Bolsters European Growth Adding Country Managers in France and Germany
Fabrice Duvoux and Johannes Paysen join xAd as Head of France and Germany respectively from MobFox and Microsoft Germany
xAd, the global location marketplace, announces...
Verve Mobile Hires Retail Marketing Executive Julie Bernard as Chief Marketing Officer
Former Macy's SVP of customer strategy to orchestrate marketing functions as Verve scales in-store retail product expansion
NEW YORK - Verve Mobile, the leading...
Verve Mobile Acquires Beacon Technology Platform Fosbury To Further Link Mobile Marketing to Offline...
Integrated solution combines the power of location-based mobile offers with best-in-class beacon technology
NEW YORK, NY – Verve Mobile, the leading location-based mobile...
Statiq Affirms Leading Location Data Market Position With new Demand Side Platform Partnerships
Byyd and StrikeAd join growing DSP partner base for enhanced consumer location data insight
LONDON, UK – Statiq, a UK market leader in location audience...
Starcom EVP Brandon Starkoff Joins xAd as Company Expands Further Internationally into Spain and...
Brandon Starkoff Will Oversee Global Agency & Brand Relationships from the Midwest
NEW YORK AND LONDON – As location continues to draw greater interest and...
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