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Media iQ Deploys Digital Element’s IP Geolocation Technology into Global Advertising Platform

Industry-leading IP geolocation technology used to improve advertising performance London, UK - Digital Element, the leading provider of IP geolocation technology, today announced that global...

Digital First Media’s AdTaxi Continues its Rapid Growth with the Addition of the Seattle...

New Partnership Adds to AdTaxi’s Large and Rapidly Growing Roster of U.S. Markets, Making AdTaxi an Even Larger Player in the High-Growth Programmatic Ad...

TechNavio Says Increased Adoption of Location Based Search & Advertising Will Promote Targeted Mobile...

LONDON - The LBS Market in the APAC Region is expected to grow at a CAGR of 33.20 percent from 2015-2019, thanks to increased...

AllUnite Raises €3 Million as It Continues Expansion into New Markets

AllUnite, (www.allunite.com) the Copenhagen-based startup which offers free Internet and location-based marketing for retailers, has announced a €3 million Series A funding round lead...

Case Study: How Accurate Location Data Increases Campaign Performance

Location and advertising go hand in hand. Location-based data means better targeting for brands, more relevant content for consumers, and optimized eCPMs for publishers....when...

Improve Digital Launches Hyper Local Targeting for Mobile

The 360 Platform Enables Advanced Cross-Device Consumer Targeting for Publishers and Marketer London - Improve Digital, Europe’s leading programmatic advertising technology provider for publishers...

John Haake Joins Verve as Chief Marketing Officer

Programmatic and Digital Advertising Veteran Oversees Marketing Strategies with Focus on Driving Company Growth and Vision NEW YORK -- Verve, the leader in location-based mobile advertising, announced...

PubMatic and xAd Expand Partnership with the Industry’s First Geo-Enabled Mobile Private Marketplace

New Offering from PubMatic and xAd Bolsters Mobile Programmatic Targeting Capabilities New York, NY – PubMatic, the programmatic advertising platform for leading publishers, and xAd, the industry’s...

Jordan Rohan Joins Verve’s Board of Directors

Well Known Internet Equity Analyst Brings His Deep Industry Insights to Verve NEW YORK - Verve, the leader in location-based mobile advertising, announced today the...

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