New Partnership Adds to AdTaxi’s Large and Rapidly Growing Roster of U.S. Markets, Making AdTaxi an Even Larger Player in the High-Growth Programmatic Ad Buying Sector
NEW YORK – Digital First Media announced that The Seattle Times is joining AdTaxi Networks, an industry-leading digital marketing solutions company that sells and fulfills medium and large multi-platform local campaigns for advertisers. The new partnership is one of several significant deals that substantially expand the AdTaxi network, which now operates in over 150 cities and 5 countries, and broaden the network’s reach into 9 of top 10 largest metropolitan areas in the U.S.
“AdTaxi’s new partnerships, including this one with the Seattle Times, will broaden our network’s geographic reach in the largest U.S. cities and deepen our penetration in many local markets, further enhancing our ability to deliver measureable results for advertisers”
“Our new partnership with AdTaxi Networks will allow Seattle Times advertisers to customize their digital marketing and reach desired audiences through programmatic buying of display ads across desktop, mobile/tablet and video platforms, as well as via search, social and email solutions,” said Brian Kokes, Seattle Times’ Vice President of Advertising. “Our sales team will now have new compelling digital solutions to take to advertisers, which will strengthen our relationships and expand their potential customer reach.”
“AdTaxi’s new partnerships, including this one with the Seattle Times, will broaden our network’s geographic reach in the largest U.S. cities and deepen our penetration in many local markets, further enhancing our ability to deliver measureable results for advertisers,” said Kirk MacDonald, President of AdTaxi Networks and Executive Vice President of Sales Development of Digital First Media. “Our model has proven successful across the globe because advertisers need solutions to target audiences across all digital platforms, including real-time bidding (RTB), search, and social media – and we deliver these solutions, now in a large and fast-growing number of markets.”
ABOUT ADTAXI
AdTaxi is a digital marketing agency which specializes in digital marketing services and audience-targeting for local and regional businesses. Owned by Digital First Media, the Company leverages its rapidly growing global alliance network, including more than 160 media titles, to offer advertisers compelling digital advertising solutions, including search engine optimization, social media and re-targeting. AdTaxi’s alliance partners are located in more than 150 cities across the U.S., Mexico, Australia, Ireland and Canada and include leading media corporations such as News Corp, Belo, Gannett, Media General, Entercom, TorStor, Tribune Broadcasting, Graham Holdings and the Seattle Times, among others. For more information, please visit www.adtaxinetworks.com.
ABOUT DIGITAL FIRST MEDIA
Digital First Media is a leader in local, multi-platform news and information in the United States, distinguished by its high quality, diversified portfolio of local media assets. The Company’s assets include 800 multi-platform news and information products that span 15 states and include 76 daily/Sunday newspapers, 160 weekly publications as part of serving 75 million customers on a monthly basis, making DFM the second largest newspaper company in the U.S. by circulation. Its properties include the San Jose Mercury News, Los Angeles Daily News, Denver Post, St. Paul Pioneer Press and the New Haven Register, among many others. For more information, please visit www.digitalfirstmedia.com
