Native Advertising

B2B Marketers Can Now Laser Target Ads To Specific Companies Known To Leverage Various Technologies SAN FRANCISCO - Demandbase, Inc., the targeting and personalization platform for...

Recent news from the CeBIT 2012 front have firmly put ADmantX (www.admantx.com) on the map of online advertising technologies. ADmantX allows companies to reach their online advertising targets more effectively by providing precise, real-time information about the content of a web page as well as blogs and social networks. Using semantic technology, ADmantX offers an increased visibility of web content and conveys the feelings they transmit to readers.

Performance Marketing Technology Leader Extends its Predictive Lifetime Value SaaS Platform to Agencies, Trading Desks and Digital Vendors Worldwide BOSTON - Nanigans, Inc., the predictive lifetime...

Mobile Ad Platform Now Serves 171 Million U.S. Mobile Users, 269 Million Global Users  Jumptap, Inc., the leading mobile audience targeting platform, announced that it...

Krux, the global technology leader in cloud-based consumer data management solutions, significantly accelerated its growth and worldwide market penetration in 2012 while enhancing its data management platform (DMP).

Coke, Gatorade, Apple, Google, Starbucks & Burger King Generate Highest Share of Voice Women Spend More Time on Social Media, but Men Initiate More Brand...

More engaging, immersive ads coming to world’s largest social network NEW YORK - The ads on your Facebook mobile News Feed are about to get even...

appssavvy (www.appssavvy.com), an activity advertising technology company, today answered the question of native advertising’s scalability by surpassing 100 million prequalified users its adtivity platform reaches across the web, social and mobile. According to comScore and adtivity mobile publisher data, the native, activity advertising opportunity through the adtivity platform reaches 103.3 million monthly unique visitors, including 68.3 million on the web (November 2012) and 35 million on mobile.

The Search Agency Unveils Fully Automated Solution to Enable Businesses to Run Search Campaigns that are Both Profitable and High Quality LOS ANGELES - The Search...