OpenX Cracks Down on Ad Unit Abuse by Banning 300×250 Video and Other Low-Value...
The ban directly targets video fraud, further strengthening the quality of the OpenX Exchange
OpenX, the world’s leading independent advertising technology provider, announced the company...
Google and OpenX Release Study Showing Publisher Partners Experience 48% Revenue Lift Through Google...
The companies developed an advanced marketplace set up to bring high-impact, high quality demand to publishers globally
LOS ANGELES & NEW YORK - OpenX and...
OpenX Report Finds Ads.txt Adoption Accelerating with Majority of ComScore 1000 Now On Board;...
OpenX retains top spot as the #1 independent exchange listed on comScore 1000 ads.txt files
LOS ANGELES & NEW YORK - OpenX, the world’s leading...
Flashtalking and Spongecell Announce Merger, Providing the Scale and Know-How to Lead Sophisticated Advertisers
Deal brings dynamic creative scale and experience under one roof, meets advertisers’ imperative for data-driven creative expertise, full ad management and impartial analytics
Flashtalking, the...
Ligatus Launches revenee, a New Standalone Self-Service Native Advertising Network
Ligatus develops a new full programmatic network to make non-intrusive advertising easy and accessible for all types of advertisers and publishers.
Cologne, DE: Ligatus, the leading quality...
OpenX Delivers Advanced Mobile SDK to Market
Mobile SDK drives 50% CPM increases; cuts latency by as much as 200%
LONDON, UK – OpenX, a global technology leader in creating programmatic advertising marketplaces...
TVNZ Partners with Brightcove to Launch with Server Side Ad Insertion on Google Chromecast
Brightcove’s SSAI solution now used to deliver TV-like digital video experiences across all AVOD broadcasters in New Zealand
BOSTON - Brightcove Inc. (NASDAQ: BCOV), the...
Sizmek Addresses Cross Media Plan Optimisation; Introduces Server-Level Cross-DSP Frequency Capping
As 75% of decision makers are looking for more precise reach strategies Sizmek adds engagement to its Cross-DSP Frequency Capping solution
London, UK - Sizmek, the...
Ligatus Adds DoubleClick Bid Manager (DBM) by Google as International DSP Partner to Its...
Cologne – The partnership launched this month marks a milestone in Ligatus’ engagement in the programmatic native market, that started over a year ago. With...
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