AdPlayer.Pro, an international provider of outstream video advertising solutions has introduced a series of significant upgrades to the company’s ad-enabled video player tech.
According to the official company’s announcement, the major enhancements include the following:
- improved capabilities, regarding video playlists integration;
- video ad player API upgrades.
As Anton Liaskovskyi, the AdPlayer.Pro CEO claimed, the latest release is just a part of a larger series of updates in Q2 – Q4 2021.
“As we’re predicting the increasingly rapid growth across the global online video advertising market in the upcoming months, there’s no room for hesitation on whether to deploy functional improvements in our video ad tech right now, or wait until later.”
As for the future enhancements to be released later this year, according to Mr. Liaskovskyi, these will definitely touch upon the functional core of both the AdPlayer.Pro video ad player and the company’s video ad server solution. However, their specifics will most likely depend on the two key factors.
“First, it’s our Supply and Demand partners’ business needs. Second, it’s the overall industry trends shaping out the entire digital video ad landscape. But the key thing is keeping the balance between the two,” he explained.
Founded in 2016, AdPlayer.Pro has already distinguished itself in the crowded digital video ad market by being able to meet the ever-changing industry needs with a broad range of innovative outstream video advertising solutions.
For more information, please visit https://adplayer.pro