Audience Targeting

London, UK: Nielsen today announces an integration with Talon Outdoor, which enables marketers to intelligently target audiences across both online and Out of Home (OOH) by combining...

Empowering publishers, brands, and technology providers with real-time person-level marketing capabilities, without relying on third-party cookies LiveIntent, the people-based marketing platform powered by the email...

London - Kantar, the world’s leading data, insights and consulting company, and leading data connectivity platform LiveRamp have partnered in the UK to provide hundreds...

Research finds that TV advertisers who use an audience-based approach to targeting have improved reach as much as 100%, without increasing budgets. NEW YORK --...

Kibo’s Monetate connects targeted advertising with personalized marketing DALLAS -- Kibo, a leader in cloud commerce, announced the release of AdLink, a new audience creation tool...

--New partnership enables integrated ad campaign performance analysis and audience reporting-- Miami, FL and Montreal, CA  — AdMobilize, the world’s #1 audience intelligence company powering...

Advanced Offering Future-Proofs Agencies and Brands for Cookie-less Future of Advertising REDWOOD CITY, Calif. -- Amobee, a global advertising technology company, announced a partnership with...

Tealium to deliver profile streaming to Wunderman Thompson’s Customer Cloud technology stack, empowering clients to collect, standardise, govern and orchestrate experiences in real time  LONDON ­–...

Ross Webster Appointed as Managing Director Europe to Accelerate Growth in EMEA Markets LOS ANGELES & LONDON -- Factual, the location data company, announced the...