Retargeting

Advertisers can now segment and target consumers based on where they went in the real world with new and improved precision San Mateo, Calif. and...

Marketers seek more sophisticated targeting methods to move beyond retargeting and behavioral targeting NEW YORK - AdTheorent, Inc., a technology company whose data-driven predictive solutions are...

FAIRFIELD, Conn. - CertainSource, the leading B2C customer acquisition management company, announced that its CEO and Co-Founder Neil Rosen will present at this year’s...

Offers mid-market advertisers ability to quickly, easily and affordably launch programmatic display prospecting and retargeting campaigns SAN FRANCISCO - Adadyn, a global advertising technology provider,...

Costs per registration and share decreased in Q3, while costs per subscription jumped dramatically; marketers cautioned to prepare for increased costs per action (CPA)...

ANDOVER, MA - Semcasting (www.semcasting.com), creators of the patented next generation data management platform (DMP) Smart Zones, announced the commercial availability of its automated...

YP Audience Extension Rounds Out Portfolio Additions Across Mobile, Search and Display NEW YORK - YP, a leading local marketing solutions provider, is announcing the...

Deal allows retailers and brands to use iBeacon data to deliver more relevant and targeted online advertising for the first time SAN DIEGO & OSLO,...

Survey results from 1000 US marketers and analysis from billions of ad impressions show increased programmatic investment, adoption of new use cases, and boost...