Corporate Advertisers Experience Nearly Six-Times Lift in CTR with Rich Media Versus Standard Banner
Sizmek’s 2016 Rich Media and Video Benchmarks report highlights engagement across regions and verticals to help advertisers establish a baseline for campaign performance
London, UK,...
IAB Tech Lab Releases MRAID 3.0 for Public Comment
New Guidelines Provide Technical Foundation for Better User Experience, Faster Ad Rendering, Viewability Measurement & VPAID Integration
NEW YORK - The IAB Technology Laboratory has...
Visit Austin Leverages Machine Learning and an Immersive Rich Media Experience to Drive Ad...
Campaign delivers 10.68% engagement and a 1.52% Visitation Rate
New York, NY — AdTheorent, Inc., an advertising technology company using data, predictive targeting and machine...
Brands Can Build Relationships with Younger, High-Income Consumers via Ad-Supported Over-The-Top Video, According to...
Study Finds Buyers Can Gain Incremental Reach by Targeting OTT Ad-Supported Video Viewers
LOS ANGELES -- The Interactive Advertising Bureau (IAB), at NewFronts West, released “Ad...
CitrusAd Unleashes Banner X for Grocery eCommerce
Banner X Marks the Desired Spot for Online Brands
NEW YORK -- CitrusAd unleashes Banner X on their retail media platform in the USA which...
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