Xandr Launches Monetize TV
Platform accelerates audience-based selling and buying for TV advertising
NEW YORK -- Xandr today announced the launch of Monetize TV, an audience-based selling platform built for...
VideoAmp Hires Tony Fagan as Chief Technology Officer to Accelerate Innovation of Measurement and...
LOS ANGELES -- Software and data platform, VideoAmp, today announced Tony Fagan as Chief Technology Officer, a newly created role for the company. Fagan will...
Tappx Acquires PlayOn Content to Boost Publisher Video Strategies
Barcelona, Spain - Tappx, a leading AdTech company powering advertising solutions for mobile, desktop, and OTT/CTV, today announces that it has acquired PlayOn Content,...
CTV Emerges as Europe’s Leading Video Platform for Ad Attention: New Research from ShowHeroes...
A striking 80% of European users prefer CTV, with connected TV generating a significant increase in ad attention and engagement compared to YouTube and...
Peach Hires Emily Young as UK and Ireland Sales Director
Peach, a market leader in video advertising workflow and delivery, has hired Emily Young as UKI Sales Director.
Young joins Peach with 15 years’ experience...
Walmart and Roku Debut First-of-its-Kind Partnership to Bring Commerce to TV Ads
World’s largest retailer and America’s #1 TV streaming platform team up to create the simplest checkout experience on TV
BENTONVILLE, Ark. & SAN JOSE, Calif. -...
Waymark Launches Scalable Machine Learning Platform to Accelerate Video Creation for TV and OTT
Waymark makes high quality commercials accessible and easily scalable, allowing media companies and agencies to meet the needs of the changing media landscape.
Waymark, a...
ShowHeroes Group Announces Landmark UK Partnership with Skyrise
The partnership brings together ShowHeroes’ powerful semantic targeting technologies with Skyrise’s advanced, privacy-compliant audience targeting capabilities
ShowHeroes Group, a global leader in digital video content,...
LightBox TV Appoints Sam Finegan as SVP Demand
LightBox TV, the CTV intelligence platform for marketers running addressable TV advertising campaigns, announced the appointment of Sam Finegan as SVP Demand. In this...
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