AppLovin Finds Customers Acquired Through In-App Ads More Engaged, Loyal Than Those Acquired By...
AppLovin’s Consumer Mobile Trends 2024 report details the essentials of marketing channel diversification; provides the framework for starting and scaling in-app advertising
PALO ALTO, Calif. -- AppLovin (NASDAQ: APP), a...
More Control Drives More Data Sharing: Surprising In-App Privacy Trends Revealed by Verve Research
Research launched today by Verve has highlighted that while nearly 7 in 10 UK and US consumers (68%) who shared their opinion agree they...
Odeeo Closes Strategic $5M Funding Round to Fuel Global Expansion
Introduction of new investor, Atinum Investment, coincides with opening of US office led by President Elad Stern with senior level hires from Spotify and...
HUMAN and Opera Ads Partner to Enhance CTV Advertising Security at Scale
HUMAN Security, Inc – the leader in protecting enterprises by disrupting bot attacks, client-side threats, and digital fraud and abuse – today announced that ...
New Study from Magna and Roku Finds New Video Ad Formats in Streaming TV...
Study finds brands that use innovative streaming TV ads drive 78 percent greater search intent compared to traditional TV ads
NEW YORK -- MAGNA Media...
Cavai and Seedtag Help Lay’s to Spread the Word of Its Iconic Restaurant Flavors...
London, UK: Cavai, the leading conversational advertising cloud, has launched an innovative campaign with PepsiCo’s potato crisps brand Lay’s® in the Benelux, leveraging creative,...
Adverty Wins Third Us Patent for BrainImpression™, Bringing Ad Viewability Technology to Gaming on...
Adverty AB (publ) has been granted its third patent by the United States Patent and Trademark Office for its in-game ad viewability technology BrainImpression™;...
Anzu and HUMAN Partner to Safeguard the In-Game Advertising Space
Tel Aviv and New York — Anzu, the world’s most advanced in-game advertising platform, and HUMAN Security, Inc. (formerly White Ops), the global leader...
Talktalk Quantifies In-Gaming Advertising’s Impact on Consumer Engagement
Broadband provider tests effectiveness of in-game advertising environments across attention, recall and brand perception
London – Broadband provider TalkTalk, commissioned research to find in-game advertising delivered...
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