GumGum Introduces In-Video Ad Unit
Sprint will beta test new non-disruptive alternative to pre- and mid-roll ads
SANTA MONICA, Calif. -- GumGum, Inc., a technology and artificial intelligence company specializing...
Bidstack Launches in the US and Appoints Fisher as Head of Sales
New York: London-based ad tech company, Bidstack Group PLC, whose tech enables brands to buy ‘within game’ advertising programmatically, in games titles including Football Manager...
New Survey Finds App Bidding is the Future of In-App Advertising and Monetization
77% of app developers are considering moving from waterfall to real-time unified auctions, due to accuracy, transparency, and more granular user data
BERLIN -- Fyber...
AppLovin Launches MAX In-App Bidding Monetization Solution and Achieves Impactful Results
Mobile game developers recognize ad revenue increases, benefiting the entire mobile app ecosystem
PALO ALTO, Calif. -- AppLovin, a comprehensive mobile gaming platform, announced the...
Uken Games Provides Hyper Relevant Experiences for Users, Driving Loyalty and Monetization Using Swrve
Sony Pictures Television Games, Who Wants To Be a Millionaire? and Jeopardy! World Tour leverage Swrve Mobile Marketing Automation Platform for Real-time In-App Engagement
SAN FRANCISCO --...
Bidstack Reveals Results of Independent Study by Lumen Research
London, UK: Bidstack Group (LSE:BIDS), the native in-game advertising group, has announced the results of an independent study which used eye tracking technology to measure and predict...
Codemasters Partners with Bidstack to Provide In-Game Advertising in Latest Title Release
Bidstack Group (LSE:BIDS), the native in-game advertising platform, are excited to announce Codemasters and Bidstack will be joining forces once again on the new...
New Anzu CEO Announces Programmatic Advertising for Consoles and Launch of e-Sport
For the first time, top-tier studios can display brand ads in their games to support a shift to free-to-play at no cost to revenue,...
Streaming Summit at NAB Show to Focus on Monetization and Technology
-- Summit to feature nearly 100 speakers --
-- Includes new dedicated website --
WASHINGTON -- NAB Show, in association with Streaming Summit Conference Chairman Dan...
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