Adjust Introduces User-Level Ad Revenue Reporting
App Publishers Gain Valuable Data Insights into LTV and ARPU with
New Ability to Target and Retarget Budget on “Ad Whales” and Improve Cross Promotion
San...
Twitter Extends In-Stream Video Ads and Sponsorships to Include K-Pop Content Worldwide
- Inserting pre-roll video ad before premium video content such as K-Pop artists, variety show, Twitter Blueroom
- Providing marketing opportunities for brands targeting young,...
GeoEdge First to Bring Real-Time Ad Security and Quality to Mobile In-App Environments
GeoEdge first to market with real-time ad security and quality solution for mediation SDKs, as a part of the company’s mission to block sexually-offensive...
Open Measurement Software Development Kit for Mobile In-App Advertising Gains Global Adoption, Enabling Viewability...
Media Rating Council Supports IAB Tech Lab OM SDK Certification to Promote Adoption; 17 Companies from U.S., Europe & Asia Already Certified
NEW YORK --...
ExoClick Introduces CPM for Its Popular In-Stream Video Ad Format
Barcelona - ExoClick, the innovative ad company, has introduced the CPM payment model for its popular in-stream video ad format. This allows advertisers to...
SoundCloud Announces Global Programmatic Partnership with AppNexus
World’s Largest Open Audio Platform Adopts AppNexus Technology to Monetize Audio and Video Inventory
NEW YORK – SoundCloud, the world’s largest open audio platform, announced...
GumGum Partners with ADUX to Deliver European In-Image Advertising Solutions for Global Advertisers
London: GumGum, an artificial intelligence company with deep expertise in computer vision, has launched a new partnership with French online marketing group ADUX, in order...
Mirriad Launches Highly Scalable In-Video Ad Unit
Independent comScore research evaluates Mirriad’s Visual Impact Score (VIS)
New York, NY - Video technology company Mirriad announced the launch of a new 10-second in-video ad unit supported by Mirriad’s...
Research Reveals Sublime Skinz’ Video Format to be More Effective than Pre-Roll for Driving...
More than 80% of respondents in a new Ipsos study report that innovative outstream units are the most appealing and effective video format compared...
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