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MediaMath and PubliGroupe Partner to Bring Programmatic Media Buying to German Market

MediaMath, the leading digital media-buying platform and services company, announced it has signed a joint-venture agreement with PubliGroupe, a publicly traded provider of marketing and media sales services based in Lausanne, Switzerland. The partners have formed a new dedicated company in Berlin, Spree7 GmbH, to serve the markets of Germany, Switzerland and Austria. Spree7 will offer a state-of-the-art media buying platform and services to advertisers and agencies based on MediaMath technology. The unit will launch its operations by mid-April.

Rakuten LinkShare to Acquire mediaFORGE

Rakuten LinkShare today announced it has entered into a definitive agreement to acquire mediaFORGE, a Utah-based dynamic display media company. Founded in 2009, mediaFORGE’s Consumer Engagement display platform provides online advertisers with a unique way to prospect, retarget, nurture, and engage customers to help drive higher conversion. Terms of the deal were not disclosed.

Metacafe Gets to Monetize Content from 12 New Video Content Providers

Metacafe has announced earlier today 12 new deals with video content providers - a move that will significantly enlarge their already impressive video inventory. Metacafe...

DG FastChannel Announces Partnership with Google

Technology Simplifies and Streamlines Video Production Process for Google’s TV Advertising Platform DALLAS - DG FastChannel®, Inc. (NASDAQ: DGIT), a leading provider of digital media...

Redmas and Yahoo! Team Up for Local Advertising in Venezuela and Peru

RedMas, the Cisneros Group of Companies’ digital advertising arm, to offer traditional display units, mobile, search and performance campaigns in Venezuela and Peru

Chitika Announces Agreement with Yahoo! to Monetize Desktop and Mobile Search Marketplace

Chitika to provide Mobile Ad Serving Monetization and Off-Network Search Syndication WESTBOROUGH, Mass. - Chitika announced a multi-year extension of its relationship with Yahoo!. Chitika, a...

Datalogix Acquires Connection Engine

Datalogix, the leader at connecting digital media and offline sales, announced today it has acquired Connection Engine, a fast-growing, venture-backed company that provides real-time insights for marketers.

Merger of Adsmovil and RedMas Creates Largest Mobile Ad Network in the Americas

The Cisneros Group of Companies today created the largest mobile ad network serving the Americas by merging the mobile business of RedMas, Cisneros' digital media unit with Adsmovil, the leading mobile advertising network in Latin America. The newly-formed company will operate under the Adsmovil brand with co-founder Alberto Pardo serving as its CEO and Jorge Rincon, RedMas’ CEO, becoming the new company’s COO.

MediaMind Launches Global Publisher Unit

NYC, NY – MediaMind Technologies Inc., the leading independent provider of integrated digital advertising solutions, announced today the establishment of the MediaMind Global Publisher...

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