Football’s Latest Signing: Squawka
When I first heard about second screen companion app Squawka, I could barely contain my excitement. As a football (ahem, soccer) enthusiast, I've always been...
Mobile Disrupted: SessionM’s Lars Albright on Rewarding Users for Ad Engagement
Mobile ads have been a hot topic of discussion in the ad tech space for a while now, but with little consensus on how...
Why your company should invest in “open”
We get ideas from other people. Where do companies get ideas?Technology has changed the way that we relate each other, and how ideas are...
USA Today’s Redesign and the Diminishing Inventory Movement
I have to admit I was surprised when I ventured over to USAToday.com following its massive redesign. You never quite know what to expect...
UK Mobile Ad Spend Grows 132% in First Half 2012
While the latest Internet Advertising Bureau UK report highlighted a 12.6% increase in overall digital ad spend for the first half of 2012, the...
Fulfilling the Multiscreen Promise
The momentum behind multi-screen media is building. Consumers who interact with at least two screens at a time have now reached a majority, and...
Street Fight Summit 2012: The Next Generation of Hyperlocal
With hyperlocal advertising on track for $100 billion in revenue by the end of the decade, it’s fair to say that location and geotargeting...
Pushing Standards Beyond Their Limits: A Recipe for Innovation
There can be a tendency to confuse "standards" with over-simplification in advertising and media. Companies in the IAB Digital Video Committee (in which my...
99 Problems, and the GIF is Still One
We’ve got way more than 99 problems in digital advertising, and unfortunately, the .gif is still one. You’ve seen them: the lackluster, unanimated .gifs...
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