Football’s Latest Signing: Squawka
When I first heard about second screen companion app Squawka, I could barely contain my excitement. As a football (ahem, soccer) enthusiast, I've always been...
easeltv: Are Connected TV Apps the New Channels?
easeltv specialises in building apps for connected TVs, with clients including broadcasters, pay-TV operators, content producers and major consumer brands. I spoke to AdMonsters Screens...
Digital Advertising: Dream Big, Execute Bigger
I’ll share a guilty pleasure that few people outside digital advertising will understand: with the release of every new cutting-edge gadget, I can't wait...
Three lessons in digital strategy from Jon Rimmerman of Garagiste
Hard work makes art In Seattle last week I had the opportunity to meet a minor hero of mine: Jon Rimmerman, founder of Garagiste Wine. Jon's...
Mobile Disrupted: SessionM’s Lars Albright on Rewarding Users for Ad Engagement
Mobile ads have been a hot topic of discussion in the ad tech space for a while now, but with little consensus on how...
Closing the Loop: Getting the Full Revenue Picture in Salesforce
Madrona's last post at AdMonsters highlighted how you can set up Salesforce to forecast media sales. This article builds on that approach and adds...
AdTruth Helps InMobi Ad Tracker Toss Its Cookies
The trouble with mobile tracking takes up a fair chunk of the OPS agenda on Oct. 4, including sessions from former Razorfish exec and...
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