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Lotame Hosts First Summit on Digital Advertising and Social Web Participation for Pharmaceutical Brands

Joseph Jaffe, author of “Join the Conversation” and “Life After the 30 Second Spot” keynotes to leaders in digital advertising and marketing pharmaceuticals NEW YORK...

E-Trade, Frosted Flakes, Cash4Gold.com Score Integrated Marketing Touchdowns During the Super Bowl

Reprise Media Releases 5th Annual Super Bowl Search Marketing Scorecard, Measures Integration of TV Commercials with Search & Social Media Marketing NEW YORK - Super...

Ad Ops Daily Briefs: February 6 2009

- Demandbase Wins AlwaysOn OnMedia 100 Award Demandbase, a leading provider of B2B customer acquisition solutions, today announced that it has been named a 2009...

WPP and Omniture Launch Partnership to Improve Marketing ROI

Will collaborate in client development, technology, new products and the training of over 500 WPP professionals in Omniture technologies; WPP invests $25 million in...

AMA Houston Presents: Texas Monthly – Re-inventing for the Digital Age

HOUSTON - Houston AMA’s February 11 luncheon features Evan Smith, Editor-in-Chief at Texas Monthly who will speak on “How a Texas Institution Re-Invents Itself...

The Biggest Gathering of Interactive Advertising Leaders and Newsmakers of 2009 – Be There!

Interactive Advertising Bureau Unveils Compelling Agenda For 2009 Annual Meeting “Ecosystem 2.0: Brands Battle Back” WHAT: Leaders of the digital advertising world will gather at...

LucidMedia Named AlwaysOn OnMedia 100 Winner

Company Cited as Leading Technology Enabler at AlwaysOn OnMedia NYC 2009 RESTON, Va. - LucidMedia (www.lucidmedia.com), an online contextual display advertising network and technology platform,...

A Glimpse of the Future: American Marketing Association Unveils Four Scenarios for the Role...

ORLANDO, Fla. - At its signature Mplanet conference, the American Marketing Association unwrapped the results of a year-long project to help marketers map future...

Marketing Visionaries Gather at MplanetTM to Examine Today’s Hyper-Networked Marketing Environment

ORLANDO, Fla. - As the marketing landscape continues to change at unprecedented speeds, the industry’s top minds came together at the American Marketing Association’s...

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