comScore Receives MRC Accreditation for Sophisticated Invalid Traffic (SIVT) Detection Capabilities
Company is First Measurement Provider to Gain Accreditation for SIVT Practices for Both Content and Campaign Measurement of Desktop and Mobile Web
RESTON, VA – comScore...
Roku Partners with comScore to Deliver Industry-Leading Video Ad Measurement
Partnership Offers Improved Cross-Media Comparability for TV and Digital Ad Campaigns and Enhanced Monetization Opportunities
LOS GATOS, Calif. - Roku, Inc. and comScore (NASDAQ:SCOR) announced...
Tapjoy’s In-Game Ads Crush Mobile Industry Norms for Branding Metrics, comScore Finds
Aggregated results from 14 campaigns show significant increase for all upper- and lower-funnel metrics, including nearly 7x increase in awareness lift and 4x in...
Nativo and comScore Take Advanced Contextual Relevance for Native Advertising to the Next Level
Leading Native Advertising Platform Partners With Leading Measurement Company to Help Brands Better Optimize Branded Content Programs Based on More Advanced Contextual Relevance
LOS ANGELES,...
Xaxis Verified by comScore for Predictive Accuracy in Worldwide Validation Study, Bringing Accountability to...
Turbine DMP Outpaces Benchmark in Predicting Consumer Purchase Intent and Interests
NEW YORK - Xaxis, the world’s largest programmatic media and audience platform, announced the...
Adobe and comScore Advance Digital TV and Ad Measurement
New Global Partnership Will Help Content Owners and Advertisers Better Measure Consumer Behavior
LAS VEGAS - At Adobe Summit, Adobe (Nasdaq:ADBE) and comScore (Nasdaq:SCOR) announced...
Digital Ad Industry Will Gain $8.2 Billion by Eliminating Fraud and Flaws in Internet...
Independent Research Estimates Cost of Ad Fraud, Infringed Content & Malvertising in the U.S.
NEW YORK - Fraudulent impressions, infringed content and malvertising cost the...
comScore Announces Its Bid Ratings™ Solution is Now Live in Eight Industry-Leading Programmatic Buying...
Trusted comScore quality attributes now available for pre-bid programmatic decisioning globally
RESTON, VA – Today, comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company,...
Opera Mediaworks and comScore Release New Native Video Ad Effectiveness Study for Auto-Playing, In-Feed...
Aggregated Results From Top Brands That Most Closely Followed Opera Mediaworks' Creative Best Practices Saw a 2X Increase in Purchase Intent Over That of...
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