comScore

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that an all-time high of 188 million U.S. Internet users watched 37.7 billion online content videos in August, while video ad views totaled 9.5 billion.

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study on U.S. smartphone shopping behavior based on data from its comScore Mobile Metrix 2.0 service. The study found that 4 in every 5 smartphone users – 85.9 million in total – accessed retail content on their device in July. Amazon Sites led as the top retailer with an audience of 49.6 million visitors, while multi-channel retailers including Apple (17.7 million visitors), Wal-Mart (16.3 million visitors), Target (10 million visitors) and Best Buy (7.2 million visitors) also attracted significant mobile audiences.

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthlycomScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in August with 66.4 percent of search queries conducted.

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly analysis of U.S. web activity at the top online properties for August 2012 based on data from the comScore MMX service.

omScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending July 2012. The study surveyed more than 30,000 U.S. mobile subscribers and found Samsung to be the top handset manufacturer overall with 25.6 percent market share. Google Android continued to lead among smartphone platforms, accounting for 52.2 percent of smartphone subscribers, while Apple secured 33.4 percent.

AdExcite today announced that it is has signed an agreement with comScore, Inc. (NASDAQ: SCOR) to begin video measurement of its advertising network. comScore’s Video Metrix® service will provide AdExcite with comprehensive traffic reporting and key demographic data for all of AdExcite’s online video ad units, including its proprietary vSlider Video Interstitial.

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly analysis of U.S. web activity at the top online properties for July 2012 based on data from the comScore MMX service. More Americans visited the Business Finance category at the start of Q3, including Online Trading sites and Financial Advice sites. As summer reached its peak in July, many Americans spent time with leisure-oriented pursuits in the Community category, such as Pet sites and Beauty/Fashion/Style sites.

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released an overview of internet usage in Europe during June 2012, showing that 397.2 million Europeans went online for an average of 25.9 hours. The June report, which includes internet usage in 49 European markets aggregated into the European region and individual reporting on 18 markets, also highlights that web-based email is still popular among European internet users. Nearly 70 percent of the European internet audience accessed Email sites during the month, displaying a growth rate of 3.7 percentage points over the past year. UK and Spain ranked first for penetration, with web-based Email reaching 82.7 percent and 79.2 percent of their respective internet audiences.

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that more than 184 million U.S. Internet users watched 36.9 billion online content videos in July, while video ad views totaled 9.6 billion.