VideoAmp Taps Industry Veteran to Lead Media Measurement Auditing, Expands Efforts to Promote Transparency...
NEW YORK -- VideoAmp, a leading tech-first media measurement company transforming advertising, today announced the appointment of Jessica Jensen to Senior Director, Product Methodology...
Adverity Launches Enhanced Data Management and Data Quality Capabilities With New Data Quality Suite
Latest feature suite from Adverity helps marketing teams build and manage a scalable data foundation for long-term success
NEW YORK & LONDON -- Adverity, the...
Comcast Advertising Names Scott Weisenthal as Head of Global Marketing and Insights
He will bring more than 20+ years of experience to help shape the Comcast Advertising, Effectv and FreeWheel brands in response to the shifting...
StackAdapt Announces Direct Integration with L2 for Same-Day Voter Audience Activation
Maximizing Campaign Efficiency with Targeted Voter Segmentation to Eliminate Wasted Impressions
TORONTO -- StackAdapt (www.stackadapt.com), a leading multi-channel advertising platform, is excited to announce a...
DataVerify Announces New Integration Capabilities Via Tavant
Integration continues to expand technology offerings for DataVerify clients
ST. LOUIS, Mo. -- DataVerify®, a leading provider of data verification, risk management, and workflow automation...
TV Ads Succeed: 70% of Asian Americans Find Streaming Ads More Relevant Than Traditional...
MOUNTAIN VIEW, Calif. -- LG Ad Solutions, a leader in CTV and cross-screen advertising, today released a report titled “The Inclusive Screen: Asian Americans,”...
ViantAI Launches to Transform Advertising
Meet ViantAI: The Future of Programmatic Advertising is Here
IRVINE, Calif. -- Viant Technology Inc. (NASDAQ: DSP) has launched ViantAI, an advanced AI-powered platform set to...
Innovid Launches In-Platform Solution for QR Code Creation, Delivery, Measurement, and Optimization
Simplifies Workflow Efficiencies & Optimizes QR Code Performance
NEW YORK -- Innovid (NYSE:CTV), an independent software platform for the creation, delivery, measurement, and optimization of advertising...
Keen and TapClicks Partner to Simplify Marketing Mix Data Collection
Collaboration optimizes the data collection process for small and mid-sized enterprise companies
CARY, N.C. -- Keen Decision Systems, a next-generation marketing mix SaaS company, today...
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