Organic Search Serves Critical Role in Brand Building, New Survey Reports
Study shows over half of U.S. and UK consumers trust a brand more when it organically ranks higher in their search results
NEW YORK --...
Digital Media Solutions, Inc. Signs an Agreement To Acquire The HomeQuote.io Home Services Marketplace...
CLEARWATER, Fla. -- Digital Media Solutions, Inc. (NYSE: DMS), a leading provider of technology-enabled digital performance advertising solutions connecting consumers and advertisers within auto, home,...
The Trade Desk Announces Galileo, a New Approach for Activating Advertiser Data
Galileo Onboards Advertisers’ First-Party Data into the Industry’s Richest and Most Privacy-Conscious Environment
LOS ANGELES -- Global advertising technology leader The Trade Desk today announced...
Forrester Introduces Partner Ecosystem Marketing Service To Help B2B Organizations Design, Develop, And Optimize...
CAMBRIDGE, Mass. -- Forrester (Nasdaq: FORR) today introduced Forrester Decisions for Partner Ecosystem Marketing, the next generation of its Forrester Decisions for Channel Marketing service. The...
Yieldmo Expands Patent Portfolio to More Than 20 After Securing Recent Patent on its...
With a further dozen pending, Yieldmo’s patents cover omnichannel creative format technology and machine-learning driven inventory curation and scoring, and highlights the unique value...
eGrowcery and AdAdapted Team Up To Enhance Shopper Engagement for Retailers and Their Suppliers
Partnership will dramatically expand Retail Media growth opportunities for grocers
BLOOMFIELD HILLS, Mich. -- eGrowcery, developer of the leading retail food industry white label eCommerce...
WPP Acquires Fēnom Digital
LONDON -- WPP (NYSE: WPP) announces the acquisition of Fēnom Digital, one of the fastest growing digital transformation agencies in North America.
“Expanding our business in...
New Study from Magna and Roku Finds New Video Ad Formats in Streaming TV...
Study finds brands that use innovative streaming TV ads drive 78 percent greater search intent compared to traditional TV ads
NEW YORK -- MAGNA Media...
More Than Half of Canadian TV Streamers Now Stream Ad-Supported TV
“FlexiVODs” emerge: 47 per cent of TV streamers are considering changing streaming subscriptions
76 per cent of Canadians are now TV streamers, and 18 per...
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