Keen and TapClicks Partner to Simplify Marketing Mix Data Collection
Collaboration optimizes the data collection process for small and mid-sized enterprise companies
CARY, N.C. -- Keen Decision Systems, a next-generation marketing mix SaaS company, today...
Zilch Surges to Profitability, Surpasses $130M in Revenue, and Welcomes Mark Wilson to the...
Zilch turns profitable within just four years post-launch.
CEO announces $130m (£100m) annual revenue run rate — 100% YoY growth.
Mark Wilson, former CEO of Aviva...
Simulmedia Debuts Cross-Channel Offering to Help Pharma Marketers Achieve Maximum Reach and Efficiency
Partnering with PurpleLab®, Simulmedia integrates healthcare data to deliver cost-efficient campaigns across linear and streaming TV, ensuring compliance and targeting precision.
NEW YORK -- Simulmedia is...
Nearly Three Quarters Of Media Professionals Say Skillsets Need To Be Significantly Reshaped –...
More than half feel it important to recruit from outside the media industry to get fresh perspectives from other related industries
72% of global media...
Navigating the Evolving Landscape of U.S. Radio Ad Spend: BIA Advisory Services Touts the...
NEW YORK – Local radio is poised for a resilient year in 2024, with ad revenue projected to reach $13.6 billion (Radio OTA + Radio...
More Control Drives More Data Sharing: Surprising In-App Privacy Trends Revealed by Verve Research
Research launched today by Verve has highlighted that while nearly 7 in 10 UK and US consumers (68%) who shared their opinion agree they...
Adelaide Expands Leadership in Media Quality Measurement with Strategic Acquisition of Rita
New York, United States – Adelaide, the leader in attention-based media quality measurement, has acquired Rita, a privacy-friendly marketing insights company, in an all-stock transaction aimed...
Adelaide Secures $1.4 Million Seed Expansion Led By AperiamVentures to Advance Attention Measurement and...
New York, United States – Adelaide, the leader in attention-based media quality measurement, has secured an additional $1.4 million in a seed-extension round led by...
AdTech Spend to Reach $43.5 Billion Globally by 2029
Growth in Spend Despite Push for Privacy-Conscious AdvertisingHampshire, UK - A new study from Juniper Research, the foremost experts in technology markets, has found that...
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