System1: Adidas Ad a Huge Winner with Arsenal Fans
Adidas’ new creative, packed with Easter eggs, scores a maximum 5.9 Stars for The Gunners
With the new Premier League season underway, Arsenal have jumped...
Warner Bros. Discovery International Launches WBD AIM, a First-Party Data Platform to Enhance Audience...
London, UK – Warner Bros. Discovery (WBD) International has launched WBD AIM (Audience Insights and Measurement), a first-party data platform that enables advertisers to target their campaigns...
Global eCommerce Market Poised to Reach $11.4 Trillion by 2029, Driven by Alternative Payment...
Hampshire, UK -- A new study by Juniper Research, the foremost experts in fintech and payments markets, has found that by 2029, the value of...
Consumer Spending: Rise or Fall?
As far as we can tell, we’ve narrowly avoided falling into another global recession. The world economic outlook indicates that the risks to global growth are ‘broadly balanced’...
Motorsport Network Adopts European Unified ID to Drive Relevant Advertising Across Its Publications
Motorsport Network joins a growing list of brands partnering with The Trade Desk to enhance relevant advertising
LONDON – Global media company Motorsport Network today announced its...
Matt Hill Joins Sky Media to Lead Insight and Measurement
London, UK – Sky Media has announced the appointment of Matt Hill as the new Director of Insight & Measurement, following a comprehensive search process....
Taboola Opens Maximize Conversions AI Bidding Technology to All Advertisers to Drive More Conversions...
New York, NY – Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, today announced its performance advertising-focused bidding technology, Maximize Conversions, is...
Adelaide Strengthens Team with Claire Browne as New Head of Research
New York, United States — Adelaide, the leader in attention-based media quality measurement, is thrilled to announce the appointment of Claire Browne as its...
Debunking PR Myths: Understanding the True Scope of Public Relations in Ad Tech
Public Relations is a cornerstone of any ad tech company’s communication strategy, vital for shaping and maintaining a positive image in a competitive and...
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