67% of UK Digital Media Buyers Think CTV is More Effective Than Linear TV
New research by Unruly finds 100% of digital media agencies and 77% of brands plan to invest more in CTV over next 12 months...
Brand Metrics Expands in UK, Hires Sumran Kaul and Dhruv Roy
London: Swedish technology company, Brand Metrics, which works with publishers to demonstrate the effectiveness of digital advertising, has announced the expansion of its London...
Nova Enables Social Display Programmatically for 5,000 Brands
Polar has spun out its programmatic solutions for brands and agencies into a standalone business, Nova. The business is accelerating investment in the talent...
CTV Advertising Platform Publica appoints Ben Antier as CEO
Palo Alto based CTV advertising platform Publica today announced Ben Antier would move into the role of CEO.
Antier, who co-founded Publica in 2016 and...
Silverbullet Opens Its Doors in the US, Appoints Mark Pearlstein to Lead Growth in...
Leading marketing transformation company, Silverbullet, has continued its rapid global expansion by today opening its first U.S office, and appointing a new Board, as...
Attention Brands: Deliverable Based Pricing Is Here, Now What?
March 31st is an important date for many companies, specifically their sales and marketing departments. It’s the end of the first business quarter, a...
AdPushup Launches Header Bidding Analytics and the Hyper Optimizer to Refine Header Bidding Auctions
- AdPushup has launched two new capabilities--Header Bidding Analytics and the Hyper Optimizer
- Using these publishers will have deeper visibility of header bidding auctions,...
Video Intelligence Receives Google Certified Publishing Partner (GCPP) Recognition
The Swiss brand is the only one to be awarded in the latest round of partner selections.The endorsement is a boost for this leading...
Advertising Platform Unruly Launches Full-Service Digital Creative Studio For Brands And Agencies
New creative offering provides advertisers with full range of video solutions across all screens using proprietary emotional and brand data
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