Experts Talk

Following recent announcements from engagement advertising leader SocialVibe, we spoke to John Capano, newly appointed CMO, about his new role.

Earlier this week, digital media agency Exact Drive and display ad design platform Canned Banners announced a partnership to offer marketers a one-stop solution for launching and managing dynamic display ad campaigns. The service increases the performance and precision of display ad campaigns by personalizing ad creative in real time for each viewer. We've asked Myles Younger, Canned Banners Co-founder and Head of Marketing & Business Development, to give us more insights into the current display advertising market, the challenges and opportunities for SMBs and long tail advertisers.

Social ad platform 140 Proof (www.140proof.com) announced, earlier this month, a new solution for political campaigns that allows candidates to reach large groups of targeted voters within the social stream. Co-founder and CTO John Manoogian III gave us further insights into how political campaigns can best leverage the opportunities offered by social media.

Danish software company Adform (www.adform.com) has been seeing great growth following the launch of the first Pan-European demand side platform in November last year. Recent news around Adform's expansion has put the company in the spotlight once again. CMO Martin Stockfleth Larsen shares with us some insights into the current state of display advertising and explains how the Adform platform is radically different.

Established in 2011, Poland, Epom Ltd. (www.epom.com) is a company with innovative vision, providing creative solutions for publishers, advertisers and networks, namely the integrated...

Recent news from the CeBIT 2012 front have firmly put ADmantX (www.admantx.com) on the map of online advertising technologies. ADmantX allows companies to reach their online advertising targets more effectively by providing precise, real-time information about the content of a web page as well as blogs and social networks. Using semantic technology, ADmantX offers an increased visibility of web content and conveys the feelings they transmit to readers.

We are focused on our real-time bidding environment solutions. With this integration, our clients have the ability to utilize our pre-bid decisioning solution. Additionally, we are developing a solution that will evaluate and tie many different measurement metrics to provide practical and actionable guidance for the ad buyer and seller.

Pinterest is quickly establishing itself as a must-go destination for online marketers looking for a fresh approach to reach the desired audiences. Pinterest has been around for two years but it is the very recent growth spur that caught the attention of users and marketers alike. With millions of consumers signing up, brands are scrambling to develop strategies for marketing on Pinterest and efficiently engage with those who are pinning their interests.

Swoop has recently announced the launch of its service, which seamlessly integrates relevant information about products and services – at times in the form of sponsored content or advertising – into web content. We reached out to Ron Elwell, Swoop's CEO, for more insights into what seems to be one of the most user-friendly and non-intrusive advertising solutions.