Experts Talk

Sharethrough has recently announced the hiring of Hanz Kurdi as senior director of publisher strategy and operations. Hanz will play an integral part in Sharethrough’s push this year to develop more native advertising inventory on media sites: placements that look and feel like the site’s actual content.

Recent news around the MADE Fashion Week app developed by Sonic Notify brought to our attention a very creative way to employ what is known as inaudible frequency technology. We have spoken with Jonathan Glanz, CEO of Sonic Notify about how this technology can be used by marketers who wish to target specific audiences via mobile devices.

The game may be over but the talk about the Super Bowl 2012 ads goes on. Social video ad company Sharethrough has just released some interesting findings: the extended cuts and teaser videos for the Super Bowl actually generated nearly five times as many views as the actual ads themselves.

Bizo has just announced a major new executive hire - Frannie Danzinger as Director of Market Development - and a fantastic growth of over 130%  in 2011. We have spoken to Russell Glass, Bizo's CEO, about business audience targeting and how it supports Bizo's recent growth.

  “Earned media” is inconsistent and famously difficult to value. Jun Group (www.jungroup.com), the premier social video platform, has recently announced a study that provides...

Following YuMe's recent launch of interactive ads for engagement across online, connected TV and mobile platforms, we have talked to Scot McLernon, YuMe's Chief Revenue Officer, who explains further how brands can achieve superior audience engagement through video ads.

Shiny Ads has just announced the launch of their audience targeting platform; Roy Pereira has kindly agreed to give us more insights into this breakthrough product that helps publishers make the most of of their ad inventory.

The mobile advertising scene is rapidly changing and growing. Mojiva, one of the main players, has recently closed a $25 million Series C round of funding and is strenghtening its executive team. Dave Gwozdz, Mojiva's CEO, talked to us about recent developments in mobile advertising, as well as some of its pain points.

Two weeks ago, Casale Media launched casaleX, a premium ad exchange that grants select DSPs and agency trading desks exclusive access to brand-safe inventory. Following the launch, we have spoken to Andrew Casale, VP of Strategy at Casale Media, about how the ad exchange environment is re-shaping these days.