Experts Talk

Two weeks ago, Casale Media launched casaleX, a premium ad exchange that grants select DSPs and agency trading desks exclusive access to brand-safe inventory. Following the launch, we have spoken to Andrew Casale, VP of Strategy at Casale Media, about how the ad exchange environment is re-shaping these days.

The game may be over but the talk about the Super Bowl 2012 ads goes on. Social video ad company Sharethrough has just released some interesting findings: the extended cuts and teaser videos for the Super Bowl actually generated nearly five times as many views as the actual ads themselves.

In light of recent trends indicating a resurgence of online display advertising, industry veteran Jeff Weitzman gave us some valuable insights.

Following on yesterday's announcement from Local Yokel Media on the launch of the first hyperlocal online ad marketplace, we had a Q&A session with Dick O'Hare, CEO and Founder of Local Yokel Media.

Sharethrough has recently announced the hiring of Hanz Kurdi as senior director of publisher strategy and operations. Hanz will play an integral part in Sharethrough’s push this year to develop more native advertising inventory on media sites: placements that look and feel like the site’s actual content.

The mobile advertising scene is rapidly changing and growing. Mojiva, one of the main players, has recently closed a $25 million Series C round of funding and is strenghtening its executive team. Dave Gwozdz, Mojiva's CEO, talked to us about recent developments in mobile advertising, as well as some of its pain points.

Following YuMe's recent launch of interactive ads for engagement across online, connected TV and mobile platforms, we have talked to Scot McLernon, YuMe's Chief Revenue Officer, who explains further how brands can achieve superior audience engagement through video ads.

It's been nearly half a year since the winners of the IAB Rising Star competition have been announced, and Pictela's pushdown ad format was one of them. It looks like the format is a real success and not just an ephemeral wonder, which is why we wanted to find out some more insights right from the source. Below is a Q&A with Greg Rogers (Co-founder and CEO of Pictela), discussing the IAB pushdown format and how it fits into the larger picture.

As part of our coverage of the Search Engine Strategies 2008 event in Chicago , we have interviewed Mark Lassoff, a noted entrepreneur and founder of the Internet Broadcasting Group. Mark was very kind and patient (thank you Mark!), and agreed to address a few of the questions you have submitted.