Experts Talk

Two days ago, adBrite announced the launch of their Real-Time Pricing solution that maximizes ad revenue for premium publishers by automatically optimizing the floor price for every page view on their properties. We spoke with Iggy Fanlo, adBrite's President & CEO, about what this launch represents and how RTP can serve both publishers and advertisers.

It's been nearly half a year since the winners of the IAB Rising Star competition have been announced, and Pictela's pushdown ad format was one of them. It looks like the format is a real success and not just an ephemeral wonder, which is why we wanted to find out some more insights right from the source. Below is a Q&A with Greg Rogers (Co-founder and CEO of Pictela), discussing the IAB pushdown format and how it fits into the larger picture.

Following DoubleVerify's launch of Navigator earlier this week, I had a Q&A session with Oren Netzer, the company's CEO, who explained the product in more detail.

In light of recent trends indicating a resurgence of online display advertising, industry veteran Jeff Weitzman gave us some valuable insights.

Following on yesterday's announcement from Local Yokel Media on the launch of the first hyperlocal online ad marketplace, we had a Q&A session with Dick O'Hare, CEO and Founder of Local Yokel Media.

As part of our Experts Talk series of interviews, we have asked Roy de Souza, co-founder and CEO of Zedo, to clarify a few aspects on how ad exchanges work and where they are heading to nowadays.

Spongecell, the interactive display advertising company that is leading the creative resurgence of online display, has completed a new round of financing led by Eric Schmidt, Google’s Executive Chairman, and Jim Pallotta, Chairman and Managing Director of Raptor Group.

As part of our coverage of the Search Engine Strategies 2008 event in Chicago , we have interviewed Mark Lassoff, a noted entrepreneur and founder of the Internet Broadcasting Group. Mark was very kind and patient (thank you Mark!), and agreed to address a few of the questions you have submitted.

The Search Engine Strategies event returns to Chicago in a month (December 8-12) and features a really impressive lineup of speakers and sessions. We've interviewed Cindy Krum, Director of New Media Strategies for Blue Moon Works, who was very kind to talk us through the latest developments in the mobile search and advertising industry.