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OpenTV’s Advertising Campaign Management Technology Launches with Suddenlink

Company Continues to Grow US Footprint of OpenTV EclipsePlus™ by Managing All Central and Western US Local Ad Sales Operations for Suddenlink Media SAN FRANCISCO...

Online Publishers Can Now Offer Self-Service Display Ad Buying With New PageGage Direct From...

Advertisers Can Place Orders Online Directly At Any Time, From Anywhere WOODLAND HILLS, Calif. - FatTail, the leader in online ad optimization software, announced the...

IAB and 4A’s Release Finalized “Standard Terms and Conditions Version 3.0” for the Interactive...

Focus Turns to Adoption for the Digital Ecosystem CARLSBAD, Calif. - The Interactive Advertising Bureau (IAB) and the American Association of Advertising Agencies (4A’s) announced...

Advertising Agency Clients Most Frustrated by Lack of Communication, Industry Knowledge and Insights

New Analysis of Chief Marketers’ Attitudes on Agencies Released at 4A’s Transformation 2010 Conference SAN FRANCISCO - Marketing decision makers say they are most frustrated...

RingRevenue Appoints Ad Industry Veteran as EVP Sales

Monty Hudson Brings Broad Network and Deep Industry Knowledge to Pay-Per-Call SANTA BARBARA, Calif. - Performance marketing and online advertising sales veteran Monty Hudson has...

the Rubicon Project Launches Permission Control 2.0 to Empower Publishers to Regain Balance in...

Company Signs 14 New Demand Partners to Participate in Protected RTB Beta Program LOS ANGELES - the Rubicon Project, the digital advertising technology and data...

WPP Launches New Corporate Trading Unit

Operating company will be called The Midas Exchange NEW YORK - WPP announced the formation of a new corporate trading division to help clients...

New “Media Sales Mobile” Smartphone App Delivers Local, Advertising Information to Media Sales Reps

WESTERVILLE, Ohio - AdMall announced the availability of the Media Sales Mobile app, designed specifically for media advertising sales professionals. Media Sales Mobile features...

Q1 2010 Online Advertising Market Report from the Rubicon Project Finds 25% YOY Growth...

Malvertising Attacks Continue to Rise, Threatening Brand Safety and Loss of Revenue for Publishers and Safe Internet Consumption for Consumers LOS ANGELES - the Rubicon...

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