Media Buying

Top digital advertising business outperforms competition with real-time data analytics to optimize targeted advertising HOUSTON -- Hewlett Packard Enterprise (NYSE: HPE) today announced that programmatic...

Altice USA, Charter Communications, Comcast, Cox Media, DIRECTV, DISH Media, Frontier Communications and VIZIO to Participate in Initiative NEW YORK -- Several of the top...

- Merkle Launches Performance Creative Playbook, Exploring Creative Performance in the Age of the Customer- Merkle to host webinar in August to discuss key...

The partnership provides media buyers with video-level targeting capabilities while addressing brand safety, fraud, and transparency concerns IRIS.TV, the leading video data platform, and PubMatic,...

The ad technology company is growing fast, having also promoted Holly Morrison to Insight Manager to support the research team in EMEA, following increased...

London, UK: Following recent massive growth, tech company Adnami, which specialises in programmatic, high-impact advertising solutions, has announced a partnership with Reach plc -...

Yieldmo's Smart Exchange harnesses the power of Contextual Reimagined™ NEW YORK -- Yieldmo, a leading advertising technology company, today announced the debut of its privacy-first...

Buy-Side Expert to Head Up Agency Business LONDON -- InMobi, the world's leading independent marketing cloud, today announced Darren Walsh has joined the company as...

Tejinder Gill appointed as General Manager to lead The Trade Desk business in India NEW DELHI -- Global advertising technology leader, The Trade Desk...