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Nativo Names Carlos Sapene as VP of Product Development

Former NBCUniversal VP of Digital and New Media joins leading native advertising technology company to expand native offerings for publishers and brands LOS ANGELES -...

AppLift Unveils DataLift, the First Unified, LTV-Powered Mobile Media Buying Platform

Seasoned Ad Tech Professionals Join AppLift's Top Management to Power Strategic Growth and Product Strategy BERLIN, GERMANY and SAN FRANCISCO, CA and SEOUL, SOUTH KOREA...

ChoiceStream Reveals Audience Cost Calendar Year In Review

Consumer Cost Insights From 2014 Guide Digital Advertisers in 2015 BOSTON, MA - ChoiceStream, a leader in programmatic advertising, released its Audience Cost Calendar Year...

PubMatic Launches Programmatic Direct Unified API, an Innovation for Direct Order Automation

REDWOOD CITY, Calif. - PubMatic, the programmatic advertising platform company for leading publishers, announced the launch of a new API (application program interface) that enables...

Advertising Technology Company Choozle Announces $4.1MM in Series A Funding

Choozle’s Simple and Powerful Platform Brings Programmatic to the People DENVER - Choozle, provider of the world’s most intuitive digital advertising platform, announced the closing of...

Adform Agrees Deal with Mediafed in Order to Offer Its Clients Premium Inventory and...

Adform, (www.adform.com), the premier ad tech partner for US and European media agencies, trading desks, advertisers and publishers, has entered a deal with news-feed...

Smart AdServer Enables Publishers to Enter the Era of Programmatic Premium on Mobile

Paris - Smart AdServer, the premium integrated ad serving and RTB platform, is launching its solution specifically for mobile deals to monetize website and...

Adslot and PubMatic Announce Global Partnership

A Big Step Forward For Automated Guaranteed SYDNEY - Adslot Limited (ASX: ADJ) (“Adslot”), a world leader in Automated Guaranteed media trading technology, and PubMatic, Inc....

Leading UK Cultural Institutions Agree Four Year Marketing and Advertising Framework Valued at £25m

A collaborative group of London's leading cultural organisations, including the British Library, British Museum, Imperial War Museums, Museum of London, Natural History Museum, Royal...

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