Media Buying

New centralized dashboard offers advertisers more transparency into brand lift and advanced campaign performance SAN FRANCISCO - BrightRoll announced global availability of advanced research...

New Report Helps Publishers Create the Best Advertising Experience for Consumers REDWOOD CITY, Calif. - PubMatic, the programmatic advertising platform company for leading publishers, released...

Oversaw all Digital Projects in North America for GroupM FAIRFIELD, N.J. - Ryan Conroy has joined CoreMedia Systems as Director of Performance Media, a new...

Assortment of premium mobile publishers participating, including ZeptoLab San Mateo, Calif. - To meet the growing demand for premium native advertising opportunities in mobile, Opera...

Provides Fiscal 2015 Annual Total Revenue and EBITDA Guidance NEW HOPE, Penn. - MeetMe, Inc. (NASDAQ: MEET), the public market leader for social discovery, announced...

Diverse Publisher Inventory and Campaigns Optimized for Mobile Enable Audience Hyper-Targeting for Global Brands and Advertisers SAN FRANCISCO - Smaato, the leading global mobile Real-Time...

NEW YORK - Total advertising expenditures increased 0.3 percent in the third quarter of 2014 to $33.7 billion, according to data released by Kantar...

Miami, FL - Headway Digital, (www.headwaydigital.com), the online ad industry's programmatic media company, announced that it will be showcasing its global programmatic and mobile...

Company Strengthens Propriety Inventory Quality Filters with Addition of Seller’s Edge Intelligence, Elevating the Value of Automated Buys NEW YORK - PulsePoint Inc., a next...