Media Buying

LONDON -- WPP (NYSE: WPP) announces the acquisition of Fēnom Digital, one of the fastest growing digital transformation agencies in North America. “Expanding our business in...

“FlexiVODs” emerge: 47 per cent of TV streamers are considering changing streaming subscriptions 76 per cent of Canadians are now TV streamers, and 18 per...

Company recognized as a top employer for its exemplary corporate culture, employee offerings, and leadership within the marketing industry NEW YORK -- MiQ, the world’s largest...

Vendor Trace flags privacy risks and allows customers to understand how personal data flows through the chain of referral NEW YORK -- Sourcepoint, the data...

Terminus’ leading ad solution expands reach, increases targeting and delivers higher return on ad spend during economic downturn ATLANTA & INDIANAPOLIS -- Terminus, the leading...

Majority of respondents plan to increase advertising spend on YouTube (79%) and Instagram (75%) NEW YORK -- Smartly.io, the leading digital advertising platform for creative...

Brands will be able to use Emplifi’s Social Marketing Cloud to measure and manage organic performance on Snapchat NEW YORK -- Emplifi, the leading unified...

Retail Media Solution Will Begin Monetization Across Five Retail Partners, Covering 480 Grocery Stores Nationwide SAN FRANCISCO -- InMobi Commerce, an innovative advertising technology platform...

Effectv’s analysis of viewership trends during March Madness 2022 shows a majority of households get into the sports spirit, with 65% tuning into the...